Evolving Digital

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ChatGPT – A Practical Guide for Small Businesses

The rise of ChatGPT has been nothing short of spectacular. In a span of fewer than six months, it has gone from being relatively unknown to achieving such popularity that business owners and clients across different age groups have heard of it. It’s become so prominent that hardly a week goes by without us being …

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How To Improve Your Google My Business Profile

A Google My Business (GMB) profile is no longer something a small business should have but a must-have. Having a GMB listing/presence will improve your visibility and help you reach potential customers searching for products or services.  We live in a world where customers have unlimited purchasing options. A great Google My Business profile can …

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Google Logo with 5 Stars (Reviews)

How To Get Your Google Reviews Back?

Google reviews are important for all businesses, but especially for service businesses, because they are often the only thing that separates you from your competitors. For example, discover a new Italian restaurant, find someone to help you remodel your kitchen, or locate a realtor to sell your home. Irrespective of your business, there is a …

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"Marketing Tech" in big font.

The Best Marketing Tech Of 2023 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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A Complete SEO Guide For Small Businesses

Search engine optimization (SEO) is no longer the secret source that only a few tech-savvy businesses use. Today, SEO has become a familiar presence in all digital marketing strategies, and for many companies, it is the go-to strategy to grow awareness, leads, sales, and revenue.  Irrespective if you are just learning about SEO or already …

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The Best Way To Grow Your Service Business? Know Your Customer’s Desired Outcome

While your specific service and industry will dictate your marketing strategy and tactics, the recommendations in this blog post apply to most service businesses – for example, if you are a Realtor, Attorney, Contractor, Consultant, Dentist, Designer, Developer, Accountant, etc.  Before we get into the details, let’s first acknowledge the big difference between selling/marketing products …

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Marketing Your Business With A Shoestring Budget (During A Downturn, Slowdown, or Recession)

Marketing is no different from any other department. If the business or economic conditions change, tinting/spending will occur. Most startups and small businesses don’t have a large marketing budget, so the question is, can you reduce your marketing spending without severely impacting your business? Also, can you do effective marketing on a shoestring budget? The …

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Pricing Strategy (A Complete Guide for Startups and Small Businesses)

Pricing a product or service correctly is crucial for all businesses, especially for startups and young businesses who are still trying to penetrate the market and find their unique selling proposition. While setting the price may seem simple on the surface, there are numerous pricing strategies that you should consider. Before we go into each …

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