Evolving Digital

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Marketing Your Business With A Shoestring Budget (During A Downturn, Slowdown, or Recession)

Marketing is no different from any other department. If the business or economic conditions change, tinting/spending will occur. Most startups and small businesses don’t have a large marketing budget, so the question is, can you reduce your marketing spending without severely impacting your business? Also, can you do effective marketing on a shoestring budget? The …

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Pricing Strategy (A Complete Guide for Startups and Small Businesses)

Pricing a product or service correctly is crucial for all businesses, especially for startups and young businesses who are still trying to penetrate the market and find their unique selling proposition. While setting the price may seem simple on the surface, there are numerous pricing strategies that you should consider. Before we go into each …

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HubSpot for Startups and Small Businesses

Over the last five years, HubSpot has established itself as a marketing automation and CRM go-to solution for many startups and small businesses. They had come a long way since our first interaction with HubSpot in 2010, when they were primarily focused on inbound marketing.  Today, HubSpot is a 20+ billion dollar gargantuan companythat caters …

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Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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Why You Shouldn’t Write Off Facebook – The Social Media King

It seems like Facebook is getting bombarded by everyone these days – users, advertisers, investors, and competitors. So is Facebook really in trouble, and should you start thinking about moving your marketing efforts from Facebook to another social media platform? We will try to answer all of these questions, and more, in this blog post. …

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Why email marketing still works today (2022)

Digital Marketing is continually evolving, and with the emergence of Social Media, Marketing Automation, Big Data, and Mobile Marketing, you might dismiss Email Marketing as an outdated channel. However, good old Email Marketing is still as relevant today as it was 20 years ago.  While more and more emails are ending up in a spam …

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How to Fix Your Blog Posts (Strategy, Tips, And Examples)

It’s no secret that content marketing does a tremendous job of bringing organic traffic to the website; hence, why so many businesses have blog posts on their website. However, the reality is, most of those blog posts are underperforming – not attracting enough leads to the business. So why are they underperforming, and more importantly, what …

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How To Pursue Real Business Growth (Not Vanity Growth)

“A healthy business is a growing business” is an obvious statement, but which specific growth numbers to focus on is less obvious. Of course, we all track sales and revenue numbers, but they are just a starting point – not even the bare minimum. This post will outline a few essential growth metrics you should …

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How To Choose The Best Hosting Environment For Your Website

When looking for hosting options for your website, it’s easy to place too much emphasis on cost, space/storage, free email, and even a free website because these are familiar benefits that we all understand. So naturally, hosting companies display those benefits prominently in their plans.  However, while important, these are not the most important factors …

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