Long tail keywords are more specific keywords or phrases. For example “affordable Bluetooth headphones” is a long tail keyword. In essence, you are taking the primary keyword “headphones” and expanding on it. Why Should You Use Long Tail Keywords? You are probably thinking, using long tail keywords will narrow down my reach, and limit potential customers. …
Increase website traffic organically (using long tail keywords) Read More »
The short answer is yes, but less and less so; for the most part CMSs are still focusing on web content. In other words, the best and more polished features are still closely linked to the web. This is expected because CMSs have managed websites and web content since the early ’90s, so that’s over …
While most people are familiar with Cloud computing, there is still some confusion over different cloud service offerings – SaaS, PaaS, and IaaS. Below is a quick summary of each model and how they are different and similar in many ways. Software as a Service (SaaS) SaaS delivers software over the Internet. Therefore, you do …
Understanding different cloud models (SaaS, PaaS, and IaaS) Read More »
Over the last ten years, website personalization has been one of the driving factors in website redesigns. In fact, over 70% of website redesigns we were involved in listed personalization as one of the core reasons why they initiated the redesign. So if personalization is so important, why are so many personalization tools collecting dust? …
Top 3 reasons why businesses buy (but don’t use) website personalization tools Read More »
Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different. That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail: 1. …
6 Reasons why marketing automation implementations fail Read More »
These days everyone associates affiliate marketing with online, but affiliate marketing existed before the world wide web was invented in 1989. It was as simple as your local shop owner giving you a discount for referring a friend or a family member. Affiliate marketing as we know it kicked off with the dot-com bubble in …
