Over the last five years, HubSpot has established itself as a marketing automation and CRM go-to solution for many startups and small businesses. They had come a long way since our first interaction with HubSpot in 2010, when they were primarily focused on inbound marketing. Today, HubSpot is a 20+ billion dollar gargantuan companythat caters …
Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …
Upwork and Fiverr – Should You Outsource Your Marketing Tasks? Read More »
It seems like Facebook is getting bombarded by everyone these days – users, advertisers, investors, and competitors. So is Facebook really in trouble, and should you start thinking about moving your marketing efforts from Facebook to another social media platform? We will try to answer all of these questions, and more, in this blog post. …
Why You Shouldn’t Write Off Facebook – The Social Media King Read More »
Digital Marketing is continually evolving, and with the emergence of Social Media, Marketing Automation, Big Data, and Mobile Marketing, you might dismiss Email Marketing as an outdated channel. However, good old Email Marketing is still as relevant today as it was 20 years ago. While more and more emails are ending up in a spam …
It’s no secret that content marketing does a tremendous job of bringing organic traffic to the website; hence, why so many businesses have blog posts on their website. However, the reality is, most of those blog posts are underperforming – not attracting enough leads to the business. So why are they underperforming, and more importantly, what …
How to Fix Your Blog Posts (Strategy, Tips, And Examples) Read More »
“A healthy business is a growing business” is an obvious statement, but which specific growth numbers to focus on is less obvious. Of course, we all track sales and revenue numbers, but they are just a starting point – not even the bare minimum. This post will outline a few essential growth metrics you should …
How To Pursue Real Business Growth (Not Vanity Growth) Read More »
When looking for hosting options for your website, it’s easy to place too much emphasis on cost, space/storage, free email, and even a free website because these are familiar benefits that we all understand. So naturally, hosting companies display those benefits prominently in their plans. However, while important, these are not the most important factors …
How To Choose The Best Hosting Environment For Your Website Read More »
We see Google Ads every day in our search results, so we are very familiar with them, but Google has just introduced a different kind of advertising, “Google Local Services Ads.” How is this new ad different from traditional Google ads? Should you try them for your business? How much should you expect to pay? …
Everything You Need To Know About Google’s “Local Services Ads” Read More »
Third-party cookies have been the bedrock of retargeting ads for over a decade now, with Facebook, Google, and Amazon all using them for their retargeting ads. Retargeting Ads If you are not familiar with retargeting ads, they are online ads targeting consumers based on their previous internet behavior. For example, suppose a customer abandoned a …
The End Of Retargeting Ads (And Third-Party Cookies)? Read More »
Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first – new product, new service, new market, etc? Moving quickly and striving to establish your business as the ‘go-to’ product/solution in a new market (or niche) definitely …
