Advertising

Outsourcing marketing

Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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Why You Shouldn’t Write Off Facebook – The Social Media King

It seems like Facebook is getting bombarded by everyone these days – users, advertisers, investors, and competitors. So is Facebook really in trouble, and should you start thinking about moving your marketing efforts from Facebook to another social media platform? We will try to answer all of these questions, and more, in this blog post. …

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Everything You Need To Know About Google’s “Local Services Ads”

We see Google Ads every day in our search results, so we are very familiar with them, but Google has just introduced a different kind of advertising, “Google Local Services Ads.” How is this new ad different from traditional Google ads? Should you try them for your business? How much should you expect to pay? …

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The End Of Retargeting Ads (And Third-Party Cookies)?

Third-party cookies have been the bedrock of retargeting ads for over a decade now, with Facebook, Google, and Amazon all using them for their retargeting ads. Retargeting Ads If you are not familiar with retargeting ads, they are online ads targeting consumers based on their previous internet behavior. For example, suppose a customer abandoned a …

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How To Advertise On Instagram (A Quick Guide For Beginners)

Instagram’s popularity is growing every year, and with over 1 billion active users, it’s undoubtedly one of the largest social media platforms in the world. And more importantly, one of the best opportunities to grow your business, if many of your customers are under 40 years of age. The United States has the highest percentage …

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Letters PPC

7 Pay-Per-Click (PPC) Sins You Have To Avoid

The secret has been out for many years now, pay-per-click (PPC) ads are one of the best ways to accelerate growth. Many small businesses and startups have doubled or tripled their business with Facebook, Google, and Instagram ads. So if PPC ads are so great, why are so many businesses failing to see any benefits? PPC …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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How To Calculate What Your Leads Are Costing You? (Cost-Per-Lead)

Most business owners, CEOs, and executives know that lead generation is the lifeblood of their company. However, many don’t know the real cost of each lead; hence they cannot distinguish between a profitable and an unprofitable lead generating channel.  Most businesses do not have unlimited funds, so your lead-generating campaign needs to be measurable, predictable, …

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Do you Find digital marketing confusing? here are the basics

What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it expensive? Does it really work – how can I tell? Digital Marketing Basics Before we go any further let’s separate traditional marketing channels from digital marketing channels.  Traditional …

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Are Amazon ads the right growth opportunity for your business

In only a few years, Amazon’s advertising platform has skyrocketed into the PPC (pay-per-click) world. In fact, the only platforms ahead of Amazon are PPC giants Google and Facebook. Is advertising on Amazon a good option for your business? How easy or difficult is it to create an ad campaign? What are some pros and …

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