Content Marketing

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HubSpot for Startups and Small Businesses

Over the last five years, HubSpot has established itself as a marketing automation and CRM go-to solution for many startups and small businesses. They had come a long way since our first interaction with HubSpot in 2010, when they were primarily focused on inbound marketing.  Today, HubSpot is a 20+ billion dollar gargantuan companythat caters …

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Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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How to Fix Your Blog Posts (Strategy, Tips, And Examples)

It’s no secret that content marketing does a tremendous job of bringing organic traffic to the website; hence, why so many businesses have blog posts on their website. However, the reality is, most of those blog posts are underperforming – not attracting enough leads to the business. So why are they underperforming, and more importantly, what …

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Why Experts Have To Write Your Company’s Blog Posts

Today, most businesses understand the benefits of content marketing, so content is abundant online. Any topic you can imagine, any interest you have, or any problem you are trying to solve – there are millions of blog posts written to address your specific question or need.” “Google” a handful of topics, and you will quickly …

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Important Content Marketing Benefits and Challenges

Today, most companies employ some level of content marketing into their overall marketing strategy. More specifically, creating, publishing, and distributing content has become the norm – something that most companies do, and most customers expect. However, there is a lot more to content marketing than just creating a blog post and sharing it on social media. …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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Learn Your Customer’s Wants, Needs, And Pain Points With Online Surveys

If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and digital marketing campaigns are built on.  The Case For Online Surveys One of the most efficient ways of collecting customer data is online surveys. Not only are they …

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Why A Content Calendar Is Essential (Template Included)?

As the name suggests, a Content Calendar is used to schedule content distribution across different digital channels. And for most small businesses, these channels are Website, Email, and Social Media (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.). Why You Need A Content Calendar Without a content calendar, your content is likely to be disorganized and not …

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Is Your Business Targeting Professionals? Take Advantage Of LinkedIn Ads

With over 600 million users, 64 million decision-makers, and 10 million C-level executives, LinkedIn is a social media powerhouse that cannot be ignored.  In this post, we will cover LinkedIn and its advertising platform. Also, we will outline the pros and cons, important differences (compared to other social media channels), and finally, how to get …

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How To Write Content Marketing That Sells (Using Buyer Decision Process)

Content marketing is very popular these days, with no shortage of “how-to” articles and content marketing experts; even so, we find that most companies do it wrong – when content has no strategy and purpose behind it. When your content doesn’t have a clear strategy behind it, it leads to disorganized content, and more importantly, does …

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