Content Marketing

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Build trust and create brand loyalty with content marketing

Content Marketing’s ROI is hard to estimate and calculate, and it doesn’t lead to a direct sale, so why should you spend valuable time on it? This is precisely why many marketing teams have a hard time persuading management to invest in Content Marketing, and by invest, we not only mean money but time. Before …

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6 Reasons why marketing automation implementations fail

Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different.  That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail:  1. …

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