Email Marketing

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HubSpot for Startups and Small Businesses

Over the last five years, HubSpot has established itself as a marketing automation and CRM go-to solution for many startups and small businesses. They had come a long way since our first interaction with HubSpot in 2010, when they were primarily focused on inbound marketing.  Today, HubSpot is a 20+ billion dollar gargantuan companythat caters …

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Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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Why email marketing still works today (2022)

Digital Marketing is continually evolving, and with the emergence of Social Media, Marketing Automation, Big Data, and Mobile Marketing, you might dismiss Email Marketing as an outdated channel. However, good old Email Marketing is still as relevant today as it was 20 years ago.  While more and more emails are ending up in a spam …

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The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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How To Grow Your Business With Email Marketing

Email is still as relevant today as it was 20 years ago, and while more and more bad emails are ending up in a spam folder, great emails are still finding their way to customers.  As various digital channels gain prevalence (e.g., social media), it’s easy to downgrade email marketing’s importance and effectiveness. Declining open …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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Learn Your Customer’s Wants, Needs, And Pain Points With Online Surveys

If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and digital marketing campaigns are built on.  The Case For Online Surveys One of the most efficient ways of collecting customer data is online surveys. Not only are they …

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Do you Find digital marketing confusing? here are the basics

What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it expensive? Does it really work – how can I tell? Digital Marketing Basics Before we go any further let’s separate traditional marketing channels from digital marketing channels.  Traditional …

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4 simple ways to improve your mailChimp email marketing campaign

Email marketing can be extremely effective. However, the success of your email marketing is closely linked to how well you understand and utilize the tool itself. In this post, we will focus on MailChimp, the email marketing automation tool of choice for many small businesses and entrepreneurs. Note: while we are focusing on MailChimp in this post, …

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A comprehensive guide to lead generation and nurturing for small businesses

All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead generation can be intimidating because it’s full of technical jargon which is hard to comprehend if you are not in the digital marketing space. This post will cover how we think about lead …

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