Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …
The Best Marketing Tech Of 2023 (A Comprehensive Guide) Read More »
Over the last five years, HubSpot has established itself as a marketing automation and CRM go-to solution for many startups and small businesses. They had come a long way since our first interaction with HubSpot in 2010, when they were primarily focused on inbound marketing. Today, HubSpot is a 20+ billion dollar gargantuan companythat caters …
Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …
Upwork and Fiverr – Should You Outsource Your Marketing Tasks? Read More »
Digital Marketing is continually evolving, and with the emergence of Social Media, Marketing Automation, Big Data, and Mobile Marketing, you might dismiss Email Marketing as an outdated channel. However, good old Email Marketing is still as relevant today as it was 20 years ago. While more and more emails are ending up in a spam …
Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …
The Best Marketing Tech Of 2021 (A Comprehensive Guide) Read More »
Email is still as relevant today as it was 20 years ago, and while more and more bad emails are ending up in a spam folder, great emails are still finding their way to customers. As various digital channels gain prevalence (e.g., social media), it’s easy to downgrade email marketing’s importance and effectiveness. Declining open …
Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business. Being able to analyze and prioritize your efforts …
What Are Your Best and Worse Lead Generation (And Marketing) Tactics? Read More »
If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and digital marketing campaigns are built on. The Case For Online Surveys One of the most efficient ways of collecting customer data is online surveys. Not only are they …
Learn Your Customer’s Wants, Needs, And Pain Points With Online Surveys Read More »
What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it expensive? Does it really work – how can I tell? Digital Marketing Basics Before we go any further let’s separate traditional marketing channels from digital marketing channels. Traditional …
Do you Find digital marketing confusing? here are the basics Read More »
Email marketing can be extremely effective. However, the success of your email marketing is closely linked to how well you understand and utilize the tool itself. In this post, we will focus on MailChimp, the email marketing automation tool of choice for many small businesses and entrepreneurs. Note: while we are focusing on MailChimp in this post, …
4 simple ways to improve your mailChimp email marketing campaign Read More »
