Email Marketing

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Boost Your Sales and Conversion Rate Through Continuous A/B Testing

Elevate your website, landing pages, ads, and emails with data-driven insights. Stop guessing and start optimizing with A/B Testing and concrete data. A/B testing, a cornerstone of the data-driven marketing strategy, is an invaluable method for optimizing performance. This scientific approach allows you to pit two versions (e.g., webpages, ads, thumbnails) or its elements against …

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ChatGPT – A Practical Guide for Small Businesses

The rise of ChatGPT has been nothing short of spectacular. In a span of fewer than six months, it has gone from being relatively unknown to achieving such popularity that business owners and clients across different age groups have heard of it. It’s become so prominent that hardly a week goes by without us being …

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The Best Marketing Tech Of 2023 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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HubSpot for Startups and Small Businesses

Over the last five years, HubSpot has established itself as a marketing automation and CRM go-to solution for many startups and small businesses. They had come a long way since our first interaction with HubSpot in 2010, when they were primarily focused on inbound marketing.  Today, HubSpot is a 20+ billion dollar gargantuan companythat caters …

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Outsourcing marketing

Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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Why email marketing still works today (2022)

Digital Marketing is continually evolving, and with the emergence of Social Media, Marketing Automation, Big Data, and Mobile Marketing, you might dismiss Email Marketing as an outdated channel. However, good old Email Marketing is still as relevant today as it was 20 years ago.  While more and more emails are ending up in a spam …

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"Marketing Tech" Text

The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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How To Grow Your Business With Email Marketing

Email is still as relevant today as it was 20 years ago, and while more and more bad emails are ending up in a spam folder, great emails are still finding their way to customers.  As various digital channels gain prevalence (e.g., social media), it’s easy to downgrade email marketing’s importance and effectiveness. Declining open …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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Learn Your Customer’s Wants, Needs, And Pain Points With Online Surveys

If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and digital marketing campaigns are built on.  The Case For Online Surveys One of the most efficient ways of collecting customer data is online surveys. Not only are they …

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