Email Marketing

"Lead Generation" text in bold font

A comprehensive guide to lead generation and nurturing for small businesses

All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead generation can be intimidating because it’s full of technical jargon which is hard to comprehend if you are not in the digital marketing space. This post will cover how we think about lead …

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Improve your landing page, website, ad, and newsletter with great typography

Most of us know good typography when we see it because it just feels right;  everything on the page or screen looks to be in harmony, and nothing looks out of place. With that in mind, how do you utilize great typography in your next marketing material, landing page, website, ad, or newsletter? It All …

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How to capitalize on the next cyber monday

Cyber Monday sales continue to rise every year, and according to Adobe analytics Cyber Monday sales hit a record $7.9 billion this year (2018) – this is almost a 20% increase from last year.  Cyber Monday Surpassed Black Friday sales Of course, shopping online is more convenient, but that doesn’t tell the full story. Many …

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How to find a great digital marketing expert (or employee)

In today’s world, it’s almost impossible to grow a business without being online. The good news is digital marketing campaigns are cheaper and easier to implement than offline marketing campaigns on TV, Radio, or in Print. We understand that for many businesses, “being online” means having a website. However, to take full advantage of this …

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3 simple tips that will improve your marketing strategy

These 3 tips would apply to any strategy, so while we are focusing on marketing strategy in this post, the same 3 tips will apply to business strategy, growth strategy, digital strategy or organization-wide strategy. 1. Strategy Is Never Rigid We love Mike Tyson’s quote “Everyone has a plan ’till they get punched in the …

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7 call-to-action (CTA) tips to Boost your Sales

Call-to-actions (CTAs) often don’t get the attention they deserve, but they are arguably one of the most important aspects of your website or marketing campaign. If you are in the business of selling products or services, how effective you are at converting potential customers into paying customers is often the difference between a healthy business and a business …

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"Personal", "Relevant", and "Timely" words in big font

Conversational email campaigns

In one of our previous articles, we discussed that email marketing outperforms many marketing channels, and consistently delivers a high ROI. However, this is only the case if your email marketing campaign is well planned, executed, and most importantly conversational.  Blasting your contacts (customers/subscribers) with the same generic messaging or promotional material is called “spam”; therefore, …

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Data will set you free (data-driven marketing)

One of the main reasons why digital marketing has grown in popularity is because of the amount of data that can be collected and analyzed. Gone are the days when a marketing budget could be spent on campaigns which cannot be tracked, or ROI cannot be calculated. Embrace Data Today, we have all the necessary tools …

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Manage your marketing with marketing automation

The goal of every marketing automation solution is to automate repetitive tasks and give your organization the tools to manage marketing efforts (campaigns and channels) effectively. As we will discuss in this post, there are many benefits in automating marketing efforts, but there are also significant challenges that need to be addressed. Let’s start with …

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Buyer Persona Example

Buyer personas: What are they, and how they can boost your sales?

You should always have a prospective buyer/customer in mind. For example, when redesigning your website, you are not redesigning it for yourself, you’re redesigning it for your customers. Your personal opinions, and what you think is best, should always come second to what your customers need, want, and expect. The same principle applies to all …

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