Email Marketing

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3 Important Email Marketing Metrics

As mentioned in our previous post (Why Email Marketing Still Matters), email marketing will outperform many marketing channels, and consistently deliver a high ROI. With that in mind, which metrics are vital in ensuring your email marketing efforts are effective? Conversion Rate Summary: The percentage of users who complete the desired action. For example, made a purchase, completed …

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Marketing channels that give you the best “bang for your buck”

Marketers experiment with different channels because every industry and organization is different; what works for one organization may not work for another. Therefore, some of the marketing channels toward the bottom of the list may outperform the ones at the top, depending on the organization. With that in mind, here are the best bang for …

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No one is impressed by vanity metrics

It is very tempting to throw around big numbers, especially when you are trying to show growth, and vanity metrics are usually the vehicle to do so. For example, website visits, number of downloads, number of likes, number of followers, and registered users. These are all vanity metrics and can be misleading and easily manipulated. …

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Paralysis by data analysis, and how to avoid it

Data is playing an increasingly important role, to the point where it’s unimaginable to think of a marketing effort that was conceived without data. However, while the availability of data is one of the best things to happen in marketing, it does present some challenges – paralysis by data analysis being one of them. Here are …

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Increase your sales (and conversion rate) with Landing Pages

Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the landing page conversion rate can result in a significant increase in leads and sales. All Businesses Needs To Use Landing Pages All successful marketing campaigns are laser-focused. Therefore, each campaign should have a …

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6 Reasons why marketing automation implementations fail

Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different.  That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail:  1. …

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