SEM

The Ultimate Guide to Popular Marketing Automation Software in 2024

In today’s fast-paced digital world, startups and small businesses are increasingly relying on marketing automation software to streamline their marketing efforts, enhance customer engagement, and boost sales. These tools offer a range of features from email marketing to CRM integration, making it easier for companies to manage their marketing campaigns efficiently. In this blog post, …

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Boost Your Sales and Conversion Rate Through Continuous A/B Testing

Elevate your website, landing pages, ads, and emails with data-driven insights. Stop guessing and start optimizing with A/B Testing and concrete data. A/B testing, a cornerstone of the data-driven marketing strategy, is an invaluable method for optimizing performance. This scientific approach allows you to pit two versions (e.g., webpages, ads, thumbnails) or its elements against …

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ChatGPT – A Practical Guide for Small Businesses

The rise of ChatGPT has been nothing short of spectacular. In a span of fewer than six months, it has gone from being relatively unknown to achieving such popularity that business owners and clients across different age groups have heard of it. It’s become so prominent that hardly a week goes by without us being …

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How To Improve Your Google My Business Profile

A Google My Business (GMB) profile is no longer something a small business should have but a must-have. Having a GMB listing/presence will improve your visibility and help you reach potential customers searching for products or services.  We live in a world where customers have unlimited purchasing options. A great Google My Business profile can …

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The Best Marketing Tech Of 2023 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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Outsourcing marketing

Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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Letters PPC

7 Pay-Per-Click (PPC) Sins You Have To Avoid

The secret has been out for many years now, pay-per-click (PPC) ads are one of the best ways to accelerate growth. Many small businesses and startups have doubled or tripled their business with Facebook, Google, and Instagram ads. So if PPC ads are so great, why are so many businesses failing to see any benefits? PPC …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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