SEM

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ChatGPT – A Practical Guide for Small Businesses

The rise of ChatGPT has been nothing short of spectacular. In a span of fewer than six months, it has gone from being relatively unknown to achieving such popularity that business owners and clients across different age groups have heard of it. It’s become so prominent that hardly a week goes by without us being …

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How To Improve Your Google My Business Profile

A Google My Business (GMB) profile is no longer something a small business should have but a must-have. Having a GMB listing/presence will improve your visibility and help you reach potential customers searching for products or services.  We live in a world where customers have unlimited purchasing options. A great Google My Business profile can …

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"Marketing Tech" in big font.

The Best Marketing Tech Of 2023 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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Outsourcing marketing

Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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"Marketing Tech" Text

The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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Letters PPC

7 Pay-Per-Click (PPC) Sins You Have To Avoid

The secret has been out for many years now, pay-per-click (PPC) ads are one of the best ways to accelerate growth. Many small businesses and startups have doubled or tripled their business with Facebook, Google, and Instagram ads. So if PPC ads are so great, why are so many businesses failing to see any benefits? PPC …

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"Impact vs. Effort" words in big font

What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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Calculator Picture

How To Calculate What Your Leads Are Costing You? (Cost-Per-Lead)

Most business owners, CEOs, and executives know that lead generation is the lifeblood of their company. However, many don’t know the real cost of each lead; hence they cannot distinguish between a profitable and an unprofitable lead generating channel.  Most businesses do not have unlimited funds, so your lead-generating campaign needs to be measurable, predictable, …

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Search Results Illustration

Diversity – Google’s latest Search Algorithm Update

For many businesses, Google Search is their primary source of traffic, so any algorithm change that impacts results and ranking should be carefully observed and analyzed.   Google’s latest algorithm change (“diversity”) is attempting to limit the results/links originating from the same domain. As the name suggests, the idea is to diversify the results and …

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