SEO

Outsourcing marketing

Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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Learn Your Customer’s Wants, Needs, And Pain Points With Online Surveys

If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and digital marketing campaigns are built on.  The Case For Online Surveys One of the most efficient ways of collecting customer data is online surveys. Not only are they …

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Do you Find digital marketing confusing? here are the basics

What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it expensive? Does it really work – how can I tell? Digital Marketing Basics Before we go any further let’s separate traditional marketing channels from digital marketing channels.  Traditional …

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Diversity – Google’s latest Search Algorithm Update

For many businesses, Google Search is their primary source of traffic, so any algorithm change that impacts results and ranking should be carefully observed and analyzed.   Google’s latest algorithm change (“diversity”) is attempting to limit the results/links originating from the same domain. As the name suggests, the idea is to diversify the results and …

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How to grow your startup organically (and why it’s difficult)

Growing a startup is challenging, but also extremely rewarding. In this post, we will focus on organic (not paid) growth. Also, we will touch on a few key advantages and disadvantages of this strategy.  Organic Growth (The Early Days) In the early days of search (e.g. Google Search), simple SEO/Optimization/Content Marketing tactics were enough to …

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A comprehensive guide to lead generation and nurturing for small businesses

All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead generation can be intimidating because it’s full of technical jargon which is hard to comprehend if you are not in the digital marketing space. This post will cover how we think about lead …

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How to find a great digital marketing expert (or employee)

In today’s world, it’s almost impossible to grow a business without being online. The good news is digital marketing campaigns are cheaper and easier to implement than offline marketing campaigns on TV, Radio, or in Print. We understand that for many businesses, “being online” means having a website. However, to take full advantage of this …

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3 simple tips that will improve your marketing strategy

These 3 tips would apply to any strategy, so while we are focusing on marketing strategy in this post, the same 3 tips will apply to business strategy, growth strategy, digital strategy or organization-wide strategy. 1. Strategy Is Never Rigid We love Mike Tyson’s quote “Everyone has a plan ’till they get punched in the …

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