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Outsourcing marketing

Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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Why You Shouldn’t Write Off Facebook – The Social Media King

It seems like Facebook is getting bombarded by everyone these days – users, advertisers, investors, and competitors. So is Facebook really in trouble, and should you start thinking about moving your marketing efforts from Facebook to another social media platform? We will try to answer all of these questions, and more, in this blog post. …

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The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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How To Advertise On Instagram (A Quick Guide For Beginners)

Instagram’s popularity is growing every year, and with over 1 billion active users, it’s undoubtedly one of the largest social media platforms in the world. And more importantly, one of the best opportunities to grow your business, if many of your customers are under 40 years of age. The United States has the highest percentage …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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Which Social Media Platforms Are Your Customers On? [Infographic]

Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat. The options are plentiful, but which social media platform is right for your business? Knowing some basic social media demographics is a good start, more specifically, how the platforms differ from one age group to another. I know it’s easy to paint all social media platforms with …

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How To Calculate What Your Leads Are Costing You? (Cost-Per-Lead)

Most business owners, CEOs, and executives know that lead generation is the lifeblood of their company. However, many don’t know the real cost of each lead; hence they cannot distinguish between a profitable and an unprofitable lead generating channel.  Most businesses do not have unlimited funds, so your lead-generating campaign needs to be measurable, predictable, …

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Learn Your Customer’s Wants, Needs, And Pain Points With Online Surveys

If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and digital marketing campaigns are built on.  The Case For Online Surveys One of the most efficient ways of collecting customer data is online surveys. Not only are they …

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Is Your Business Targeting Professionals? Take Advantage Of LinkedIn Ads

With over 600 million users, 64 million decision-makers, and 10 million C-level executives, LinkedIn is a social media powerhouse that cannot be ignored.  In this post, we will cover LinkedIn and its advertising platform. Also, we will outline the pros and cons, important differences (compared to other social media channels), and finally, how to get …

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Do you Find digital marketing confusing? here are the basics

What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it expensive? Does it really work – how can I tell? Digital Marketing Basics Before we go any further let’s separate traditional marketing channels from digital marketing channels.  Traditional …

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