What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it expensive? Does it really work – how can I tell? Digital Marketing Basics Before we go any further let’s separate traditional marketing channels from digital marketing channels. Traditional …
Do you Find digital marketing confusing? here are the basics Read More »
Yelp has been the defacto business directory service for the last 10+ years, but will it continue to dominate? How does Google’s strong challenge affect Yelp, and more importantly, your business? Yelp’s Early Dominance Yelp certainly didn’t invent user-generated reviews, but they were the first company to bring it to the masses; first in the …
Yelp or Google My Business? Which is more important for your business? Read More »
Building a successful YouTube channel takes time and requires commitment. However, commitment only takes you so far; you have to be strategic about your target audience, the niche you are focusing on, and content you are producing – key areas we cover in the post. It is no secret that YouTube is oversaturated with content, …
Growing a startup is challenging, but also extremely rewarding. In this post, we will focus on organic (not paid) growth. Also, we will touch on a few key advantages and disadvantages of this strategy. Organic Growth (The Early Days) In the early days of search (e.g. Google Search), simple SEO/Optimization/Content Marketing tactics were enough to …
How to grow your startup organically (and why it’s difficult) Read More »
Social media is an essential element of all successful marketing strategies. Simply put, your audience is on social media, so you have to be on social media as well, irrespective of the product or service you are offering. There is no secret to social media, the formula is pretty straight forward: 1) identify your …
Scale (And automate) your social media with buffer Read More »
All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead generation can be intimidating because it’s full of technical jargon which is hard to comprehend if you are not in the digital marketing space. This post will cover how we think about lead …
A comprehensive guide to lead generation and nurturing for small businesses Read More »
Most of us know good typography when we see it because it just feels right; everything on the page or screen looks to be in harmony, and nothing looks out of place. With that in mind, how do you utilize great typography in your next marketing material, landing page, website, ad, or newsletter? It All …
Improve your landing page, website, ad, and newsletter with great typography Read More »
Cyber Monday sales continue to rise every year, and according to Adobe analytics Cyber Monday sales hit a record $7.9 billion this year (2018) – this is almost a 20% increase from last year. Cyber Monday Surpassed Black Friday sales Of course, shopping online is more convenient, but that doesn’t tell the full story. Many …
Understanding different generations (Baby Boomers, Millennials, Gen X, or Gen Z), how they interact with brands, and how they make purchasing decisions is a crucial factor in marketing; the more targeted and relevant your marketing is, the more leads and sales it will drive to your business. In this post, we will focus on Generation …
Marketing to generation z (what you need to know) Read More »
In today’s world, it’s almost impossible to grow a business without being online. The good news is digital marketing campaigns are cheaper and easier to implement than offline marketing campaigns on TV, Radio, or in Print. We understand that for many businesses, “being online” means having a website. However, to take full advantage of this …
How to find a great digital marketing expert (or employee) Read More »
