In the US alone, Facebook will have 169 million users by 2018 – this reach is unmatched by any other social media platform. Therefore, Facebook’s Video Ads will keep growing and playing an important role in advertising. With that in mind, here are 5 tips to help you run a successful Ad on Facebook: 1. Think Before …
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While it’s true that more and more people are using alternative platforms such as Instagram, Facebook is still as relevant now as it was a few years ago. The sheer numbers that Facebook produces are mind-blowing. How many other platforms in the world have 1.32 billion active users? Just think about that for a second; 1.3 billion is …
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Data is playing an increasingly important role, to the point where it’s unimaginable to think of a marketing effort that was conceived without data. However, while the availability of data is one of the best things to happen in marketing, it does present some challenges – paralysis by data analysis being one of them. Here are …
Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the landing page conversion rate can result in a significant increase in leads and sales. All Businesses Needs To Use Landing Pages All successful marketing campaigns are laser-focused. Therefore, each campaign should have a …
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A/B testing is a randomized experiment using two (or more) different versions to see which performs better. In the context of a Website, you’re often comparing different webpage versions or page elements (e.g. version A and version B) to see which version results in a better conversion rate. Here are just a few examples of …
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While most large brands are investing a lot of resources into social media, there are more than a few small businesses which still don’t understand the value of social media or are on the fence about its benefits. Here are some reasons why you need to be on social media and how it will help …
Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different. That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail: 1. …
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