Social Media

Facebook on a phone

5 Tips for running a successful video ad on Facebook

In the US alone, Facebook will have 169 million users by 2018 – this reach is unmatched by any other social media platform. Therefore, Facebook’s Video Ads will keep growing and playing an important role in advertising. With that in mind, here are 5 tips to help you run a successful Ad on Facebook: 1. Think Before …

5 Tips for running a successful video ad on Facebook Read More »

Facebook Logo

Why Facebook has to be included in your marketing plan

While it’s true that more and more people are using alternative platforms such as Instagram, Facebook is still as relevant now as it was a few years ago. The sheer numbers that Facebook produces are mind-blowing. How many other platforms in the world have 1.32 billion active users? Just think about that for a second; 1.3 billion is …

Why Facebook has to be included in your marketing plan Read More »

Illustration of a overwhelmed person

Paralysis by data analysis, and how to avoid it

Data is playing an increasingly important role, to the point where it’s unimaginable to think of a marketing effort that was conceived without data. However, while the availability of data is one of the best things to happen in marketing, it does present some challenges – paralysis by data analysis being one of them. Here are …

Paralysis by data analysis, and how to avoid it Read More »

Landing page illustration

Increase your sales (and conversion rate) with Landing Pages

Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the landing page conversion rate can result in a significant increase in leads and sales. All Businesses Needs To Use Landing Pages All successful marketing campaigns are laser-focused. Therefore, each campaign should have a …

Increase your sales (and conversion rate) with Landing Pages Read More »

Illustration of split testing

Improve conversion by continuously experimenting with A/B testing

A/B testing is a randomized experiment using two (or more) different versions to see which performs better. In the context of a Website, you’re often comparing different webpage versions or page elements (e.g. version A and version B) to see which version results in a better conversion rate. Here are just a few examples of …

Improve conversion by continuously experimenting with A/B testing Read More »

business woman holding her face

6 Reasons why marketing automation implementations fail

Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different.  That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail:  1. …

6 Reasons why marketing automation implementations fail Read More »

Scroll to Top