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HubSpot for Startups and Small Businesses

Over the last five years, HubSpot has established itself as a marketing automation and CRM go-to solution for many startups and small businesses. They had come a long way since our first interaction with HubSpot in 2010, when they were primarily focused on inbound marketing.  Today, HubSpot is a 20+ billion dollar gargantuan companythat caters …

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Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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How to Fix Your Blog Posts (Strategy, Tips, And Examples)

It’s no secret that content marketing does a tremendous job of bringing organic traffic to the website; hence, why so many businesses have blog posts on their website. However, the reality is, most of those blog posts are underperforming – not attracting enough leads to the business. So why are they underperforming, and more importantly, what …

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How To Choose The Best Hosting Environment For Your Website

When looking for hosting options for your website, it’s easy to place too much emphasis on cost, space/storage, free email, and even a free website because these are familiar benefits that we all understand. So naturally, hosting companies display those benefits prominently in their plans.  However, while important, these are not the most important factors …

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The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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5 Step Guide To Converting Website Visitors Into Leads (and Customers)

Your website should be your most important digital marketing channel because it is one of the rare channels you have complete control over. And, irrespective if your website is built on top of WordPress, Drupal, or enterprise-level content management systems like Adobe and Sitecore, you have everything you need to make a great website. However, …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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Learn Your Customer’s Wants, Needs, And Pain Points With Online Surveys

If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and digital marketing campaigns are built on.  The Case For Online Surveys One of the most efficient ways of collecting customer data is online surveys. Not only are they …

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Website Optimization For Small Businesses

Irrespective of how great your website designer or implementor is, it is impossible to predict all aspects of visitor/customer behavior from the start.   Even after extensive research, analysis, strategy, design, and implementation a new website is only half baked. You need real visitor and customer data to truly understand if your website is meeting it’s …

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4 (Free) Website Audit Tools That Everyone Should Use

In many ways, Website Audits are like Physical Exams. Most people don’t look forward to them, but they are essential in providing you information on your website’s health.  Since technology is changing every day, your website has to change with it. Running your site through audit tools is one of the easiest ways to ensure …

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