Pricing a product or service correctly is crucial for all businesses, especially for startups and young businesses who are still trying to penetrate the market and find their unique selling proposition. While setting the price may seem simple on the surface, there are numerous pricing strategies that you should consider. Before we go into each …
Pricing Strategy (A Complete Guide for Startups and Small Businesses) Read More »
Do you think great product launches (e.g., Apple, Tesla, Google, and Nike) happen by chance, or does the marketing team carefully orchestrate them? What exactly is happening behind the scenes, and more importantly, what tactics can you learn and implement in your product launch? In our experience, a lack of preparation is the biggest reason …
How To Successfully Launch A New Product (10 Steps) Read More »
If you read our content regularly, you will know how much value we place on customer research. It is the foundation on which successful growth strategies and digital marketing campaigns are built on. The Case For Online Surveys One of the most efficient ways of collecting customer data is online surveys. Not only are they …
Learn Your Customer’s Wants, Needs, And Pain Points With Online Surveys Read More »
Why should a customer pick your business over the competition? When selling a product or service, there has to be a reason why your company is more appealing. In other words, what is your Unique Selling Proposition (USP), Competitive Advantage, or Area of Superiority? Hoping your product or service will attract customers without having any unique …
Unique Selling Proposition (What is Truly Unique About Your Business?) Read More »
Focusing on non-buyers is not only wasteful in terms of money (marketing budget) but also time and resources. How many times have we seen businesses complain about the quality of their leads, or even worse, spend countless hours chasing the wrong leads? Trying to turn non-buyers into buyers is a sure way to burn through …
Don’t try to turn non-Buyers Into Buyers (Do this Instead) Read More »
Free-trials have been with us since the early days of direct marketing when consumers were sent products or magazines in the hope of enticing them topurchase (or subscribe) after the trial period ends. Free-trials have certainly evolved since those early days and have become a lot more sophisticated with the emergence of digital marketing. In …
The Power of a free-trial and how it will help you sell more Read More »
We often mention in our posts that building a strong brand is crucial to growing a business, but expansion can also hurt your brand. The more customers you try to appeal to, the weaker the brand becomes. Here are a few reasons for why this happens, and more importantly how to avoid it. The Risk …
Cannibalization is a necessary evil in many industries because it is often the only way to innovate and move forward. Selling the same product or service over a long period of time naturally creates stagnation, or even worse, a decline in sales. What Is Cannibalization? If you are not familiar with the term, Cannibalization refers …
Why product / service cannibalization is often necessary Read More »
Most of us know good typography when we see it because it just feels right; everything on the page or screen looks to be in harmony, and nothing looks out of place. With that in mind, how do you utilize great typography in your next marketing material, landing page, website, ad, or newsletter? It All …
Improve your landing page, website, ad, and newsletter with great typography Read More »
Cyber Monday sales continue to rise every year, and according to Adobe analytics Cyber Monday sales hit a record $7.9 billion this year (2018) – this is almost a 20% increase from last year. Cyber Monday Surpassed Black Friday sales Of course, shopping online is more convenient, but that doesn’t tell the full story. Many …
