Product Management

Person holding an empty wallet

Can you start a business without any money?

You are thinking about your business idea every day, and you would love to quit your 9-to-5 and start working on it right away, but you don’t have the money to do so. That leads to the question, can you start a business with zero savings or some financial help from friends/family or investors? Technology …

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Marketing to generation z (what you need to know)

Understanding different generations (Baby Boomers, Millennials, Gen X, or Gen Z), how they interact with brands, and how they make purchasing decisions is a crucial factor in marketing; the more targeted and relevant your marketing is, the more leads and sales it will drive to your business. In this post, we will focus on Generation …

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How to make your product or Service friction-free (easy to buy)

Creating a friction-free product or service is essential in converting leads into customers. If you are not familiar with the term, friction-free refers to a product or service that is easy to buy, consume, and switch to. Here are 4 simple ways to make your product or service friction free:  1. Value (or ROI) Is …

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"Conversion Rate" in big bold font

The importance of conversion rate to your bottom line

Conversion rate often gets discussed in the same light with all the other website metrics, but if you are running a successful e-commerce website, then you know that conversion rate numbers are second to none. Why is the conversion rate so important? Let’s look at an example to illustrate the importance of the conversation rate …

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How strategic thinking will drive innovation in your business

Businesses and organizations that foster strategic thinking always outperform their competition, and the reason is quite simple – they innovate more. You cannot innovate if you’re only focused on day-to-day tasks and short-term goals. Innovation requires creativity and long-term thinking; therefore, if you encourage strategic thinking and involve everyone in the process, you are consequently …

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People shopping

How to take advantage of the New “Experience” Economy

There is no doubt that we are in the middle of an “experience economy”. More and more buying decisions are based on experiences (e.g. how a product or service makes you feel). Features, design, and price are all relevant factors, but no longer the main reason for a purchase. Why is this the case? Because …

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Questions marks

Using “5 ways” to solve important business problems

When presented with a problem, most of us are quick to offer a solution without really understanding the problem. This is common in everyday life, so it shouldn’t be a surprise that it is prevalent in business as well. However, great business leaders, advisors, and consultants are careful to ask the right questions and never jump …

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Data will set you free (data-driven marketing)

One of the main reasons why digital marketing has grown in popularity is because of the amount of data that can be collected and analyzed. Gone are the days when a marketing budget could be spent on campaigns which cannot be tracked, or ROI cannot be calculated. Embrace Data Today, we have all the necessary tools …

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Ready for a new website? Which CMS (Drupal or WordPress) is best for your business

When redesigning or building a new website, picking a content management system (CMS) always requires careful consideration, because your chosen CMS will power your website for years to come and in many cases for the lifetime of your website. In this article, we will compare arguably the two most popular CMSs in the world (WordPress …

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Tesla Roadster in space

Tesla – A different kind of marketing machine

Advertising budgets in the auto industry can be astronomical, and in the industry where an automaker like Volkswagen can spend $6.6 billion a year on advertising*, how is Tesla able to generate more publicity by spending only $66.5 million (1% of the Volkswagen’s budget)?  For one, Tesla doesn’t spend any marketing funds on traditional advertising …

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