Product Management

illustration of multiple discounts

Product Strategy – How to avoid price wars

In overcrowded industries, differentiating brands and products becomes much harder. Products are generally becoming more similar and as they do, customers increasingly select based on price. This often results in increased price wars and shrinking profit margins. With that in mind, are price wars inevitable? In most cases price wars can be avoided by revisiting …

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Frustrated Business Woman

How to rescue a problem project (Website, Campaign, Initiative, Growth, etc.)

You have been assigned a problem project (over budget, behind schedule, team morale is low, stakeholders are unhappy, etc), so what do you do? You will naturally want to dig in and get busy with day-to-day tasks, but that’s the worst thing you can do.  Here are the steps you should follow to correct a …

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Agile Series – Sprint planning DOs and DONTs

While the concept of Sprint Planning is relatively simple, many ScrumMasters (facilitate the meeting) and Product Owners (clarify requirements) fail to prepare and execute Sprint Planning correctly. With that in mind, here are some DOs and DONTs that will hopefully help you fine tune your Sprint Planning. Sprint Planning DOs: Before the meeting groom and prepare (Product Owner) the …

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AR example on an iPad

Apple’s ARKIT – Augmented reality experience on IOS

What is it? ARKit is an Augmented Reality development framework that allows Developers to easily create augmented reality experiences for Mobile devices (iPhone and iPad). ARKit provides developers with: Fast and stable motion tracking Plane estimation with basic boundaries Ambient lighting estimation Scale estimation Support for Unity, Unreal, SceneKit Xcode app templates Different ARKit Layers: …

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Illustration of a product roadmap

Why most businesses need a product roadmap

The purpose of a Product Roadmap is to show high-level direction and progress of a Product. You may be thinking “we don’t have a product, so we don’t need a product roadmap”. The good news is, you don’t have to be in a “Product business” to see benefits from creating and maintaining a Product Roadmap. Also, a …

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Growth hacking (marketing) for small businesses

It’s easy to dismiss “Growth Hacking” as a marketing buzzword. However, it’s now been around long enough for most businesses to take it seriously.  “Growth Hacking” started entering the mainstream around 2013 and is showing no signs of slowing down. These days it seems like Startups and Growth Hacking are related, and it’s hard to …

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Google IO Event

Google I/O 2017 – 10 Things you should know

If you missed Google’s I/O 2017 keynote, here are the Top 10 things you need to know about Android, Virtual Reality, Google Home, Google Assistant, and more. 1. Increasing presence of AI in all Google Products Sundar Pichai (Google’s CEO) made it clear that the company’s future depends on artificial intelligence. 2. Standalone Virtual Reality …

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Microsoft Build 2017 – 5 Things you should know

Missed Microsoft’s Build 2017? Don’t worry, here are 5 things you should know: 1. Windows 10 update (Fall Creators) Next big Windows update with an emphasis on cross-device experiences. For example, you can start writing a document on Surface and finish it on your iPad. 2. Windows Story Remix Think of this new App as …

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Business people in a meeting

Why is “Strategic Planning” so important?

Too many leaders (CEOs, Presidents, VPs, Managers) send their employees mixed messages on which direction an organization is heading. This is not surprising because without a plan, how can your employees and other stakeholders work toward a common goal? The answer is they do not. You end up with an organization where everyone is trying to connect …

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