Strategy

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The Best Way To Grow Your Service Business? Know Your Customer’s Desired Outcome

Digital Marketing, Growth Strategy, Strategy / By

While your specific service and industry will dictate your marketing strategy and tactics, the recommendations in this blog post apply to most service businesses – for example, if you are a Realtor, Attorney, Contractor, Consultant, Dentist, Designer, Developer, Accountant, etc.  Before we get into the details, let’s first acknowledge the big difference between selling/marketing products …

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Marketing Your Business With A Shoestring Budget (During A Downturn, Slowdown, or Recession)

Digital Marketing, Strategy / By

Marketing is no different from any other department. If the business or economic conditions change, tinting/spending will occur. Most startups and small businesses don’t have a large marketing budget, so the question is, can you reduce your marketing spending without severely impacting your business? Also, can you do effective marketing on a shoestring budget? The …

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Pricing Strategy (A Complete Guide for Startups and Small Businesses)

Growth Strategy, Product Management, Strategy / By

Pricing a product or service correctly is crucial for all businesses, especially for startups and young businesses who are still trying to penetrate the market and find their unique selling proposition. While setting the price may seem simple on the surface, there are numerous pricing strategies that you should consider. Before we go into each …

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Outsourcing marketing

Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Advertising, Content Marketing, Digital Marketing, Email Marketing, Growth Strategy, SEM, SEO, Social Media, Website / By

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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How To Pursue Real Business Growth (Not Vanity Growth)

Digital Marketing, Growth Strategy / By

“A healthy business is a growing business” is an obvious statement, but which specific growth numbers to focus on is less obvious. Of course, we all track sales and revenue numbers, but they are just a starting point – not even the bare minimum. This post will outline a few essential growth metrics you should …

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Business people running

Why Being “First” Is Overrated

Digital Marketing, Growth Strategy / By

Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first – new product, new service, new market, etc? Moving quickly and striving to establish your business as the ‘go-to’ product/solution in a new market (or niche) definitely …

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Services Text

How To Grow A Service Company (Design, Law, Real Estate, Agency, Medical, Construction, etc.)

Growth Strategy / By

Businesses selling services have several unique challenges and opportunities, especially when it comes to growth strategies, positioning, value proposition, and marketing. In other words, the step you need to take to grow a service business is very different from a product company. Before we go any further, let’s look at a few service firms/businesses that …

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You Cannot Grow Your Business Without Great Positioning

Growth Strategy / By

How you position your business/product/service is one of the most important things you will ever do as a business owner or a founder. In today’s world, “jack of all trades,” businesses are left behind because they cannot compete with companies that have clear positioning. For example, you don’t hire just any realtor, you hire a realtor …

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Bar Charts

3 Growth-Related Numbers Every Business Needs To Know

Growth Strategy / By

We all track sales and revenue numbers, and while important, they are certainly not the only two growth-related numbers you need to understand and follow. This post will outline a few essential growth metrics you have to keep a close eye on and a few examples of vanity metrics you should ignore (for the most …

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Poker chips on the table

Making Big Marketing Bets

Digital Marketing, Growth Strategy / By

There is usually a lot of excitement around a new digital marketing channel or a platform. Everyone is talking about it, so many marketers and business owners naturally start thinking about using it to promote their ownproduct or service. We’ve recently seen this with Virtual Reality, Augmented Reality, and social media channels like TikTok. Do you …

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