Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …
The Best Marketing Tech Of 2023 (A Comprehensive Guide) Read More »
While your specific service and industry will dictate your marketing strategy and tactics, the recommendations in this blog post apply to most service businesses – for example, if you are a Realtor, Attorney, Contractor, Consultant, Dentist, Designer, Developer, Accountant, etc. Before we get into the details, let’s first acknowledge the big difference between selling/marketing products …
The Best Way To Grow Your Service Business? Know Your Customer’s Desired Outcome Read More »
Pricing a product or service correctly is crucial for all businesses, especially for startups and young businesses who are still trying to penetrate the market and find their unique selling proposition. While setting the price may seem simple on the surface, there are numerous pricing strategies that you should consider. Before we go into each …
Pricing Strategy (A Complete Guide for Startups and Small Businesses) Read More »
Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …
Upwork and Fiverr – Should You Outsource Your Marketing Tasks? Read More »
“A healthy business is a growing business” is an obvious statement, but which specific growth numbers to focus on is less obvious. Of course, we all track sales and revenue numbers, but they are just a starting point – not even the bare minimum. This post will outline a few essential growth metrics you should …
How To Pursue Real Business Growth (Not Vanity Growth) Read More »
Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first – new product, new service, new market, etc? Moving quickly and striving to establish your business as the ‘go-to’ product/solution in a new market (or niche) definitely …
Businesses selling services have several unique challenges and opportunities, especially when it comes to growth strategies, positioning, value proposition, and marketing. In other words, the step you need to take to grow a service business is very different from a product company. Before we go any further, let’s look at a few service firms/businesses that …
How you position your business/product/service is one of the most important things you will ever do as a business owner or a founder. In today’s world, “jack of all trades,” businesses are left behind because they cannot compete with companies that have clear positioning. For example, you don’t hire just any realtor, you hire a realtor …
You Cannot Grow Your Business Without Great Positioning Read More »
We all track sales and revenue numbers, and while important, they are certainly not the only two growth-related numbers you need to understand and follow. This post will outline a few essential growth metrics you have to keep a close eye on and a few examples of vanity metrics you should ignore (for the most …
3 Growth-Related Numbers Every Business Needs To Know Read More »
There is usually a lot of excitement around a new digital marketing channel or a platform. Everyone is talking about it, so many marketers and business owners naturally start thinking about using it to promote their ownproduct or service. We’ve recently seen this with Virtual Reality, Augmented Reality, and social media channels like TikTok. Do you …
