Marketers experiment with different channels because every industry and organization is unique; what works for one may not work for another. That means channels at the bottom of the list can sometimes outperform those at the top, depending on the business. With that in mind, here are the marketing channels that typically deliver the best …
If you’re an avid podcast listener, you’ve probably found yourself thinking: “I could do this.” Maybe it’s your unique take on a niche topic. Maybe it’s the stories you’ve lived, or the conversations you’ve had. Whatever the reason, you’re not alone—millions of people are now launching their own podcasts as a way to build a …
From Listener to Creator: How to Start Your Own Podcast in 10 Simple Steps Read More »
Turning leads into customers is no small feat. The process is often fraught with challenges, and even the most promising prospects can fall through the cracks if the experience feels cumbersome. That’s where the concept of being “friction-free” comes into play. A friction-free product or service is easy to buy, use, and transition to, removing …
How to make your product or Service friction-free (easy to buy) Read More »
Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …
The Best Marketing Tech Of 2023 (A Comprehensive Guide) Read More »
While your specific service and industry will dictate your marketing strategy and tactics, the recommendations in this blog post apply to most service businesses – for example, if you are a Realtor, Attorney, Contractor, Consultant, Dentist, Designer, Developer, Accountant, etc. Before we get into the details, let’s first acknowledge the big difference between selling/marketing products …
The Best Way To Grow Your Service Business? Know Your Customer’s Desired Outcome Read More »
Pricing a product or service correctly is crucial for all businesses, especially for startups and young businesses who are still trying to penetrate the market and find their unique selling proposition. While setting the price may seem simple on the surface, there are numerous pricing strategies that you should consider. Before we go into each …
Pricing Strategy (A Complete Guide for Startups and Small Businesses) Read More »
Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …
Upwork and Fiverr – Should You Outsource Your Marketing Tasks? Read More »
Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first – new product, new service, new market, etc? Moving quickly and striving to establish your business as the ‘go-to’ product/solution in a new market (or niche) definitely …
Businesses selling services have several unique challenges and opportunities, especially when it comes to growth strategies, positioning, value proposition, and marketing. In other words, the step you need to take to grow a service business is very different from a product company. Before we go any further, let’s look at a few service firms/businesses that …
We all track sales and revenue numbers, and while important, they are certainly not the only two growth-related numbers you need to understand and follow. This post will outline a few essential growth metrics you have to keep a close eye on and a few examples of vanity metrics you should ignore (for the most …
3 Growth-Related Numbers Every Business Needs To Know Read More »
