Growth Strategy

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Understanding different cloud models (SaaS, PaaS, and IaaS)

Growth Strategy, Product Management / By

While most people are familiar with Cloud computing, there is still some confusion over different cloud service offerings – SaaS, PaaS, and IaaS. Below is a quick summary of each model and how they are different and similar in many ways.  Software as a Service (SaaS) SaaS delivers software over the Internet. Therefore, you do …

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The current state of affiliate marketing

Advertising, Digital Marketing, Growth Strategy / By

These days everyone associates affiliate marketing with online, but affiliate marketing existed before the world wide web was invented in 1989. It was as simple as your local shop owner giving you a discount for referring a friend or a family member.  Affiliate marketing as we know it kicked off with the dot-com bubble in …

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