There is usually a lot of excitement around a new digital marketing channel or a platform. Everyone is talking about it, so many marketers and business owners naturally start thinking about using it to promote their ownproduct or service. We’ve recently seen this with Virtual Reality, Augmented Reality, and social media channels like TikTok. Do you …
You probably won’t take a hard look at your businesses’ value until you are close to retirement or are ready to move on to something else. Maybe you’ve run a few simple business valuation calculations or learned what your competitor got acquired for, but you never took it any further than that. Perhaps it’s because …
3 Essential Steps To Increase Your Business’ Value Read More »
Over the last ten years, webinars (web conferences) have proven extremely valuable as a lead generation tool. In fact, it’s hard to think of a tech company that is not using them to demonstrate their software/solution, and eventually converting that attention into free-trials and paid customers. On the other hand, most (non-tech) small businesses and …
The success or failure of your business is closely linked to sales numbers, so naturally, you pay close attention to it. However, marketing is the fuel that powers sales, so without a great marketing team, you cannot have a great sales team. Of course, the quality of your product/service/offering will make your sales and marketing …
Marketing Will Make Your Sales Team Better (Or Worse) Read More »
No business intentionally tries to confuse its customers. Still, it happens frequently, and often without the owner, CEO, or leadership team noticing, because “confused customers” are never the result of a single action, but the result of many small and incremental steps. For example, trying to serve every possible customer need is often the first …
You Are Confusing Your Customers (How To Fix It) Read More »
While it’s exciting to talk about growth opportunities outside of Orange County, the reality is that most companies in Orange County can achieve all their growth aspirations locally. You may be skeptical at this point, but let’s look at some numbers to illustrate why Orange County is the envy of many counties, states, and even countries. …
Your competition is promoting their business every day, week, month, and year; consequently, they are adding more and more noise to your market segment – making it very difficult for customers to differentiate one product/service/offering from another. And naturally, the more competitors you have, the higher the noise level. The result of all this noise is …
Getting Through The Noise (Crowded Market Segment) Read More »
Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business. Being able to analyze and prioritize your efforts …
What Are Your Best and Worse Lead Generation (And Marketing) Tactics? Read More »
Do you think great product launches (e.g., Apple, Tesla, Google, and Nike) happen by chance, or does the marketing team carefully orchestrate them? What exactly is happening behind the scenes, and more importantly, what tactics can you learn and implement in your product launch? In our experience, a lack of preparation is the biggest reason …
How To Successfully Launch A New Product (10 Steps) Read More »
Most business owners, CEOs, and executives know that lead generation is the lifeblood of their company. However, many don’t know the real cost of each lead; hence they cannot distinguish between a profitable and an unprofitable lead generating channel. Most businesses do not have unlimited funds, so your lead-generating campaign needs to be measurable, predictable, …
How To Calculate What Your Leads Are Costing You? (Cost-Per-Lead) Read More »
