Strategy

Business people in a meeting

Why is “Strategic Planning” so important?

Too many leaders (CEOs, Presidents, VPs, Managers) send their employees mixed messages on which direction an organization is heading. This is not surprising because without a plan, how can your employees and other stakeholders work toward a common goal? The answer is they do not. You end up with an organization where everyone is trying to connect …

Why is “Strategic Planning” so important? Read More »

Illustration of a computer cloud

Understanding different cloud models (SaaS, PaaS, and IaaS)

While most people are familiar with Cloud computing, there is still some confusion over different cloud service offerings – SaaS, PaaS, and IaaS. Below is a quick summary of each model and how they are different and similar in many ways.  Software as a Service (SaaS) SaaS delivers software over the Internet. Therefore, you do …

Understanding different cloud models (SaaS, PaaS, and IaaS) Read More »

Magnifying glass

The current state of affiliate marketing

These days everyone associates affiliate marketing with online, but affiliate marketing existed before the world wide web was invented in 1989. It was as simple as your local shop owner giving you a discount for referring a friend or a family member.  Affiliate marketing as we know it kicked off with the dot-com bubble in …

The current state of affiliate marketing Read More »

Scroll to Top