The sense of being present can only be achieved by live video, and this is just one of many reasons why marketers are using live video to promote their brand; Red Bull has mastered live video marketing over the years, but you don’t have to be Red Bull to start live streaming.
So where do you start?
There are many platforms you can use to stream live videos; Facebook Live, YouTube Live, and Twitter’s Periscope are a good start. They all provide similar features, so your target audience should drive the platform choice.
What are some typical uses for live video streaming?
- Presentations
- Announcements
- Product demonstrations
- Conferences
- Concerts
- Live vlogs (partnering with influencers)
Some examples:
- Chevrolet (GM) used Facebook Live to stream Chevy Volt announcement.
- Blizzard revealed their latest game using YouTube Live
- Spotify partnered with U2 to stream a concert
- Nestle collaboration with social media influencers on their First Day of the Summer campaign
All of these brands use live video streaming because it can be a win-win situation for both marketers and their target audience. Marketers promote their brand, and the audience experiences a unique event (not pre-recorded). Finally, live videos and events create a strong association between the brand and the positive experience an audience had.
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