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Why Facebook has to be included in your marketing plan

While it’s true that more and more people are using alternative platforms such as Instagram, Facebook is still as relevant now as it was a few years ago. The sheer numbers that Facebook produces are mind-blowing. How many other platforms in the world have 1.32 billion active users? Just think about that for a second; 1.3 billion is 17% of the world population.

How do other platforms compare to Facebook?

  • LinkedIn (300 million)
  • Twitter (271 million)
  • Instagram (200 million)
  • Pinterest (70 million)

In the US alone, Facebook will have 169 million users by 2018; that means that well over 50% of the US population will be on Facebook.

Average time spent per Facebook visit is 20 minutes. In today’s world, 20 minutes per visit is very impressive. Not many other platforms can keep users active and interested for 20 minutes or more.

The average person has 166 friends. If you can get your customers talking about your brand, the message will spread quickly. 

Facebook covers all age demographics. While percentages may change over the coming years, you can be assured that Facebook will remain relevant to all age groups.

  • 13-17     9.8 Million     5.4%
  • 18-24     42 Million     23.3%
  • 25-34     44 Million     24.4%
  • 35-54     56 Million     31.1%
  • 55+        28 Million     15.6%

In summary, big brands understand the value of Facebook and are actively engaged with their customers. Small and medium-sized organizations have to do the same, even if you are a small local business because the potential reach is unmatched by any other social media platform.


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