Whether you’re designing for Instagram, YouTube thumbnails, or your website’s hero banner, using the correct image sizes ensures your visuals look sharp, professional, and aligned with platform requirements. In this guide, we’ll cover the must-know image dimensions for social media, web design, YouTube, and more.
YouTube
- Profile Picture: 800 x 800 pixels
- Channel Cover Photo (Banner): 2560 x 1440 pixels (safe area for text/logo: 1546 x 423 pixels)
- Video Thumbnail: 1280 x 720 pixels
- Video Resolution (Standard): 1920 x 1080 pixels (16:9 aspect ratio)
Related: The Ultimate YouTube FAQ
Website
- Logo (Standard): 250 x 100 pixels (varies by theme)
- Favicon: 32 x 32 pixels
- Banner Image: 1920 x 1080 pixels (Full-width)
- Background Image: 1920 x 1080 pixels
- Blog Post Image: 1200 x 628 pixels
- Product Image (E-commerce): 800 x 800 pixels (for high quality)
Related: 5 Step Guide To Converting Website Visitors Into Leads (And Customers)
- Profile Picture: 320 x 320 pixels
- Photo Post (Square): 1080 x 1080 pixels
- Photo Post (Portrait): 1080 x 1350 pixels
- Photo Post (Landscape): 1080 x 566 pixels
- Stories: 1080 x 1920 pixels
- Reels: 1080 x 1920 pixels (9:16 aspect ratio)
Related: 7 Tips To Grow Your Instagram
- Profile Picture: 180 x 180 pixels (Displays as 170 x 170 on desktop)
- Cover Photo: 820 x 312 pixels
- Shared Image: 1200 x 630 pixels
- Event Cover Photo: 1200 x 628 pixels
Related: Why You Shouldn’t Write Off Facebook – The Social Media King
Twitter/X
- Profile Picture: 400 x 400 pixels
- Header Photo: 1500 x 500 pixels
- Shared Image (Single): 1200 x 675 pixels
- Shared Image (Multi-Image): 1200 x 675 pixels
Related: Which social media platform should you focus on?
- Profile Picture (Personal): 400 x 400 pixels
- Profile Picture (Company): 300 x 300 pixels
- Banner Image (Personal): 1584 x 396 pixels
- Banner Image (Company): 1128 x 191 pixels
- Shared Image: 1200 x 627 pixels
Related: Is Your Business Targeting Professionals? Take Advantage Of LinkedIn Ads
TikTok
- Profile Picture: 200 x 200 pixels
- Video Size: 1080 x 1920 pixels (9:16 aspect ratio)
- Profile Picture: 165 x 165 pixels
- Pin Image Size: 1000 x 1500 pixels
- Board Cover Image: 600 x 600 pixels
Understanding and using the correct image dimensions is essential for creating visually appealing and professional content across platforms. By following these guidelines, you can ensure your visuals are optimized for performance, clarity, and engagement, no matter where they appear. Keep this guide handy as a reference, and remember to stay updated with platform changes.
