Resources
Wearable devices: marketing opportunities and Challenges
Gartner forecast* projects wearable devices to exceed 300 million in sales just this year (2017), proving how popular wearable devices are, and how big the …
Why brand categorization is important
Most consumers use categorization to narrow down vast product options into something more manageable. This is especially true in mature industries where products and services …
How Influencers can help You grow your business
Influencer marketing popularity is closely linked to social media, as it gave influencers a direct line of communications to their audience, fans, followers, etc. And …
Starting a business? here is how to do market research on a budget
Market research is usually associated with big brands, often spending millions researching market need, market size, and competition. While this is true, many startups, entrepreneurs, …
Customer lifetime Value 101: how much is your Customer worth to your business?
In simple terms, Customer Lifetime Value is the financial value of your customer during their entire relationship with your business. You can think of it …
Experience Marketing – Sell Experiences (Not Things)
How can Louis Vuitton sell handbags for thousands, and others can’t for $20? Style and quality have nothing to do with it; it’s all about …