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"Big Data" in large font
Digital Marketing

Improve your decision making, sales, and efficiency with big data

Traditional data collection and processing was expensive to implement and maintain, and therefore, out of reach for most small and medium-sized businesses. However, today there are …

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Advertising

Advertising Compensation methods: CPC, CPA, CPM, CPL, and CPI

Online advertising can be intimidating if you don’t understand different advertising compensation methods and how they are calculated. Here is a quick guide on the …

Business people shaking hands
Advertising

Good contacts (leads) are not for sale

You are sitting in your office and thinking about different ways to bring in more leads. You need new contacts, so you will naturally be …

Woman wearing augmented glasses
Digital Marketing

Wearable devices: marketing opportunities and Challenges

Gartner forecast* projects wearable devices to exceed 300 million in sales just this year (2017), proving how popular wearable devices are, and how big the …

"Brand" in big bold font
Digital Marketing

Why brand categorization is important

Most consumers use categorization to narrow down vast product options into something more manageable. This is especially true in mature industries where products and services …

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