Resources
Improve your decision making, sales, and efficiency with big data
Traditional data collection and processing was expensive to implement and maintain, and therefore, out of reach for most small and medium-sized businesses. However, today there are …
Advertising Compensation methods: CPC, CPA, CPM, CPL, and CPI
Online advertising can be intimidating if you don’t understand different advertising compensation methods and how they are calculated. Here is a quick guide on the …
Good contacts (leads) are not for sale
You are sitting in your office and thinking about different ways to bring in more leads. You need new contacts, so you will naturally be …
Wearable devices: marketing opportunities and Challenges
Gartner forecast* projects wearable devices to exceed 300 million in sales just this year (2017), proving how popular wearable devices are, and how big the …
Why brand categorization is important
Most consumers use categorization to narrow down vast product options into something more manageable. This is especially true in mature industries where products and services …
How Influencers can help You grow your business
Influencer marketing popularity is closely linked to social media, as it gave influencers a direct line of communications to their audience, fans, followers, etc. And …