SEM

Outsourcing marketing

Upwork and Fiverr – Should You Outsource Your Marketing Tasks?

Advertising, Content Marketing, Digital Marketing, Email Marketing, Growth Strategy, SEM, SEO, Social Media, Website / By

Market research, customer research, planning a new marketing strategy, creating a new campaign, redesigning a website, building a landing page, designing a new flyer or brochure, creating a newsletter, building an advertising campaign, or writing content. These are all marketing activities that many businesses don’t have the resources to handle internally. And since most small …

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The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Digital Marketing, Email Marketing, SEM, SEO, Social Media, Website / By

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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Letters PPC

7 Pay-Per-Click (PPC) Sins You Have To Avoid

Advertising, Digital Marketing, SEM / By

The secret has been out for many years now, pay-per-click (PPC) ads are one of the best ways to accelerate growth. Many small businesses and startups have doubled or tripled their business with Facebook, Google, and Instagram ads. So if PPC ads are so great, why are so many businesses failing to see any benefits? PPC …

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What Are Your Best and Worse Lead Generation (And Marketing) Tactics?

Advertising, Content Marketing, Digital Marketing, Email Marketing, Growth Strategy, SEM, SEO, Social Media, Website / By

Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business.  Being able to analyze and prioritize your efforts …

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How To Calculate What Your Leads Are Costing You? (Cost-Per-Lead)

Advertising, Digital Marketing, Growth Strategy, SEM, Social Media / By

Most business owners, CEOs, and executives know that lead generation is the lifeblood of their company. However, many don’t know the real cost of each lead; hence they cannot distinguish between a profitable and an unprofitable lead generating channel.  Most businesses do not have unlimited funds, so your lead-generating campaign needs to be measurable, predictable, …

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Diversity – Google’s latest Search Algorithm Update

SEM, SEO / By

For many businesses, Google Search is their primary source of traffic, so any algorithm change that impacts results and ranking should be carefully observed and analyzed.   Google’s latest algorithm change (“diversity”) is attempting to limit the results/links originating from the same domain. As the name suggests, the idea is to diversify the results and …

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A comprehensive guide to lead generation and nurturing for small businesses

Advertising, Content Marketing, Digital Marketing, Email Marketing, Growth Strategy, SEM, SEO, Social Media, Website / By

All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead generation can be intimidating because it’s full of technical jargon which is hard to comprehend if you are not in the digital marketing space. This post will cover how we think about lead …

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How to Hire a Digital Marketing Expert in 2026

Advertising, Content Marketing, Digital Marketing, Email Marketing, Growth Strategy, SEM, SEO, Social Media, Website / By

If you’re running a business in 2026 and realize you need serious help with your online presence, you probably already know the headline: a great digital marketing expert can transform your growth — and a mediocre one can quietly burn through six figures with almost nothing to show for it. This guide walks through how …

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3 simple tips that will improve your marketing strategy

Advertising, Content Marketing, Digital Marketing, Email Marketing, Growth Strategy, SEM, SEO, Social Media / By

These 3 tips would apply to any strategy, so while we are focusing on marketing strategy in this post, the same 3 tips will apply to business strategy, growth strategy, digital strategy or organization-wide strategy. 1. Strategy Is Never Rigid We love Mike Tyson’s quote “Everyone has a plan ’till they get punched in the …

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7 call-to-action (CTA) tips to Boost your Sales

Advertising, Digital Marketing, Email Marketing, SEM, Social Media, Website / By

Call-to-actions (CTAs) often don’t get the attention they deserve, but they are arguably one of the most important aspects of your website or marketing campaign. If you are in the business of selling products or services, how effective you are at converting potential customers into paying customers is often the difference between a healthy business and a business …

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