SEM

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How to make your product or Service friction-free (easy to buy)

Creating a friction-free product or service is essential in converting leads into customers. If you are not familiar with the term, friction-free refers to a product or service that is easy to buy, consume, and switch to. Here are 4 simple ways to make your product or service friction free:  1. Value (or ROI) Is …

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3 simple tips that will improve your marketing strategy

These 3 tips would apply to any strategy, so while we are focusing on marketing strategy in this post, the same 3 tips will apply to business strategy, growth strategy, digital strategy or organization-wide strategy. 1. Strategy Is Never Rigid We love Mike Tyson’s quote “Everyone has a plan ’till they get punched in the …

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7 call-to-action (CTA) tips to Boost your Sales

Call-to-actions (CTAs) often don’t get the attention they deserve, but they are arguably one of the most important aspects of your website or marketing campaign. If you are in the business of selling products or services, how effective you are at converting potential customers into paying customers is often the difference between a healthy business and a business …

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Data will set you free (data-driven marketing)

One of the main reasons why digital marketing has grown in popularity is because of the amount of data that can be collected and analyzed. Gone are the days when a marketing budget could be spent on campaigns which cannot be tracked, or ROI cannot be calculated. Embrace Data Today, we have all the necessary tools …

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Google’s mobile-first indexing change is a must read! (SEO)

Google just rolled out a mobile-first indexing change, and in our opinion, this is the most significant change we’ve seen in years. It is no secret that Google has been modifying their search over the years to transition from mostly desktop searches to mostly mobile searches, and mobile-first indexing is probably the biggest change so far.  …

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Buyer Persona Example

Buyer personas: What are they, and how they can boost your sales?

You should always have a prospective buyer/customer in mind. For example, when redesigning your website, you are not redesigning it for yourself, you’re redesigning it for your customers. Your personal opinions, and what you think is best, should always come second to what your customers need, want, and expect. The same principle applies to all …

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A large group of business people

Specialize and your content marketing will result in more leads and customers

Being knowledgable in different areas is great, but not when it comes to content marketing because most customers are not looking for “general” content. Most customers are looking for something specific.  For example, you don’t need “dog food”, you need “dog food for large breeds”. We can make our search for dog food even more …

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How to set a budget for a marketing campaign (example included)

Setting any type of budget can be tricky, especially in marketing, because marketing is not an exact science. However, that’s not an excuse for not having a budget. In fact, it’s hard to imagine an executive or a business owner approving a plan without understanding the associated costs. At Evolving Digital we typically start with an …

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Marketing channels that give you the best “bang for your buck”

Marketers experiment with different channels because every industry and organization is different; what works for one organization may not work for another. Therefore, some of the marketing channels toward the bottom of the list may outperform the ones at the top, depending on the organization. With that in mind, here are the best bang for …

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Paralysis by data analysis, and how to avoid it

Data is playing an increasingly important role, to the point where it’s unimaginable to think of a marketing effort that was conceived without data. However, while the availability of data is one of the best things to happen in marketing, it does present some challenges – paralysis by data analysis being one of them. Here are …

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