One of the main reasons why digital marketing has grown in popularity is because of the amount of data that can be collected and analyzed. Gone are the days when a marketing budget could be spent on campaigns which cannot be tracked, or ROI cannot be calculated. Embrace Data Today, we have all the necessary tools …
Google just rolled out a mobile-first indexing change, and in our opinion, this is the most significant change we’ve seen in years. It is no secret that Google has been modifying their search over the years to transition from mostly desktop searches to mostly mobile searches, and mobile-first indexing is probably the biggest change so far. …
Google’s mobile-first indexing change is a must read! (SEO) Read More »
You should always have a prospective buyer/customer in mind. For example, when redesigning your website, you are not redesigning it for yourself, you’re redesigning it for your customers. Your personal opinions, and what you think is best, should always come second to what your customers need, want, and expect. The same principle applies to all …
Buyer personas: What are they, and how they can boost your sales? Read More »
Being knowledgable in different areas is great, but not when it comes to content marketing because most customers are not looking for “general” content. Most customers are looking for something specific. For example, you don’t need “dog food”, you need “dog food for large breeds”. We can make our search for dog food even more …
Specialize and your content marketing will result in more leads and customers Read More »
Setting any type of budget can be tricky, especially in marketing, because marketing is not an exact science. However, that’s not an excuse for not having a budget. In fact, it’s hard to imagine an executive or a business owner approving a plan without understanding the associated costs. At Evolving Digital we typically start with an …
How to set a budget for a marketing campaign (example included) Read More »
Data is playing an increasingly important role, to the point where it’s unimaginable to think of a marketing effort that was conceived without data. However, while the availability of data is one of the best things to happen in marketing, it does present some challenges – paralysis by data analysis being one of them. Here are …
Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the landing page conversion rate can result in a significant increase in leads and sales. All Businesses Needs To Use Landing Pages All successful marketing campaigns are laser-focused. Therefore, each campaign should have a …
Increase your sales (and conversion rate) with Landing Pages Read More »
Are you looking for ways to increase your revenue? Boost your sales? Increase brand awareness? If planned and executed well, Pay-Per-Click Marketing can help you reach these goals. In fact, it is not uncommon for some businesses to contribute most of their sales to PPC Marketing, so the potential is there to improve your bottom …
How to launch a successful PPC campaign with Google Ads Read More »
Heading elements give a web page a hierarchical structure; therefore, they are vital for user experience and accessibility reasons. The good news is that most modern websites and CMSs (content management systems) enforce proper heading elements (h1, h2, h3, etc.). However, none of them are bulletproof, so you have to double check your web pages. …
Website heading elements (H1 through H6) do matter so use them correctly Read More »
Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different. That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail: 1. …
6 Reasons why marketing automation implementations fail Read More »
