SEM

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Increase your sales (and conversion rate) with Landing Pages

Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the landing page conversion rate can result in a significant increase in leads and sales. All Businesses Needs To Use Landing Pages All successful marketing campaigns are laser-focused. Therefore, each campaign should have a …

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How to launch a successful PPC campaign with Google Ads

Are you looking for ways to increase your revenue? Boost your sales? Increase brand awareness? If planned and executed well, Pay-Per-Click Marketing can help you reach these goals. In fact, it is not uncommon for some businesses to contribute most of their sales to PPC Marketing, so the potential is there to improve your bottom …

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Improve conversion by continuously experimenting with A/B testing

A/B testing is a randomized experiment using two (or more) different versions to see which performs better. In the context of a Website, you’re often comparing different webpage versions or page elements (e.g. version A and version B) to see which version results in a better conversion rate. Here are just a few examples of …

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Website heading elements (H1 through H6) do matter so use them correctly

Heading elements give a web page a hierarchical structure; therefore, they are vital for user experience and accessibility reasons. The good news is that most modern websites and CMSs (content management systems) enforce proper heading elements (h1, h2, h3, etc.). However, none of them are bulletproof, so you have to double check your web pages. …

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6 Reasons why marketing automation implementations fail

Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different.  That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail:  1. …

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