SEO

Name tag with Digital Marketing written on it

How to find a great digital marketing expert (or employee)

In today’s world, it’s almost impossible to grow a business without being online. The good news is digital marketing campaigns are cheaper and easier to implement than offline marketing campaigns on TV, Radio, or in Print. We understand that for many businesses, “being online” means having a website. However, to take full advantage of this …

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Chess board

3 simple tips that will improve your marketing strategy

These 3 tips would apply to any strategy, so while we are focusing on marketing strategy in this post, the same 3 tips will apply to business strategy, growth strategy, digital strategy or organization-wide strategy. 1. Strategy Is Never Rigid We love Mike Tyson’s quote “Everyone has a plan ’till they get punched in the …

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"PageRank" in big bold font

How to rank higher in google search (demystifying pagerank)

In simple terms, PageRank is Google’s search algorithm, and it is the core technology behind search results. In essence, it is the technology that determines which websites to list on the first page, which to list on the second, third, and so on. To have a chance of ranking anywhere near the first page in …

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Picture of a megaphone

Data will set you free (data-driven marketing)

One of the main reasons why digital marketing has grown in popularity is because of the amount of data that can be collected and analyzed. Gone are the days when a marketing budget could be spent on campaigns which cannot be tracked, or ROI cannot be calculated. Embrace Data Today, we have all the necessary tools …

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Google search screenshot

Google’s mobile-first indexing change is a must read! (SEO)

Google just rolled out a mobile-first indexing change, and in our opinion, this is the most significant change we’ve seen in years. It is no secret that Google has been modifying their search over the years to transition from mostly desktop searches to mostly mobile searches, and mobile-first indexing is probably the biggest change so far.  …

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Buyer Persona Example

Buyer personas: What are they, and how they can boost your sales?

You should always have a prospective buyer/customer in mind. For example, when redesigning your website, you are not redesigning it for yourself, you’re redesigning it for your customers. Your personal opinions, and what you think is best, should always come second to what your customers need, want, and expect. The same principle applies to all …

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Google Data Studio Screenshot

Google’s data studio rocks (5 Reasons)

Our mission is to help all businesses grow, but we get especially excited when we see technology that can help small businesses take full advantage of the information age. Google’s Data Studio has the potential to transform how small and medium-sized businesses use data.  Google Data Studio (currently only available in the US) is one …

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A large group of business people

Specialize and your content marketing will result in more leads and customers

Being knowledgable in different areas is great, but not when it comes to content marketing because most customers are not looking for “general” content. Most customers are looking for something specific.  For example, you don’t need “dog food”, you need “dog food for large breeds”. We can make our search for dog food even more …

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Digital marketing icons

Marketing channels that give you the best “bang for your buck”

Marketers experiment with different channels because every industry and organization is different; what works for one organization may not work for another. Therefore, some of the marketing channels toward the bottom of the list may outperform the ones at the top, depending on the organization. With that in mind, here are the best bang for …

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Illustration of analytics

No one is impressed by vanity metrics

It is very tempting to throw around big numbers, especially when you are trying to show growth, and vanity metrics are usually the vehicle to do so. For example, website visits, number of downloads, number of likes, number of followers, and registered users. These are all vanity metrics and can be misleading and easily manipulated. …

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