These 3 tips would apply to any strategy, so while we are focusing on marketing strategy in this post, the same 3 tips will apply to business strategy, growth strategy, digital strategy or organization-wide strategy. 1. Strategy Is Never Rigid We love Mike Tyson’s quote “Everyone has a plan ’till they get punched in the …
3 simple tips that will improve your marketing strategy Read More »
In simple terms, PageRank is Google’s search algorithm, and it is the core technology behind search results. In essence, it is the technology that determines which websites to list on the first page, which to list on the second, third, and so on. To have a chance of ranking anywhere near the first page in …
How to rank higher in google search (demystifying pagerank) Read More »
One of the main reasons why digital marketing has grown in popularity is because of the amount of data that can be collected and analyzed. Gone are the days when a marketing budget could be spent on campaigns which cannot be tracked, or ROI cannot be calculated. Embrace Data Today, we have all the necessary tools …
Google just rolled out a mobile-first indexing change, and in our opinion, this is the most significant change we’ve seen in years. It is no secret that Google has been modifying their search over the years to transition from mostly desktop searches to mostly mobile searches, and mobile-first indexing is probably the biggest change so far. …
Google’s mobile-first indexing change is a must read! (SEO) Read More »
You should always have a prospective buyer/customer in mind. For example, when redesigning your website, you are not redesigning it for yourself, you’re redesigning it for your customers. Your personal opinions, and what you think is best, should always come second to what your customers need, want, and expect. The same principle applies to all …
Buyer personas: What are they, and how they can boost your sales? Read More »
Being knowledgable in different areas is great, but not when it comes to content marketing because most customers are not looking for “general” content. Most customers are looking for something specific. For example, you don’t need “dog food”, you need “dog food for large breeds”. We can make our search for dog food even more …
Specialize and your content marketing will result in more leads and customers Read More »
Data is playing an increasingly important role, to the point where it’s unimaginable to think of a marketing effort that was conceived without data. However, while the availability of data is one of the best things to happen in marketing, it does present some challenges – paralysis by data analysis being one of them. Here are …
Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the landing page conversion rate can result in a significant increase in leads and sales. All Businesses Needs To Use Landing Pages All successful marketing campaigns are laser-focused. Therefore, each campaign should have a …
Increase your sales (and conversion rate) with Landing Pages Read More »
Heading elements give a web page a hierarchical structure; therefore, they are vital for user experience and accessibility reasons. The good news is that most modern websites and CMSs (content management systems) enforce proper heading elements (h1, h2, h3, etc.). However, none of them are bulletproof, so you have to double check your web pages. …
Website heading elements (H1 through H6) do matter so use them correctly Read More »
Long tail keywords are more specific keywords or phrases. For example “affordable Bluetooth headphones” is a long tail keyword. In essence, you are taking the primary keyword “headphones” and expanding on it. Why Should You Use Long Tail Keywords? You are probably thinking, using long tail keywords will narrow down my reach, and limit potential customers. …
Increase website traffic organically (using long tail keywords) Read More »
