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Website heading elements (H1 through H6) do matter so use them correctly

Heading elements give a web page a hierarchical structure; therefore, they are vital for user experience and accessibility reasons. The good news is that most modern websites and CMSs (content management systems) enforce proper heading elements (h1, h2, h3, etc.). However, none of them are bulletproof, so you have to double check your web pages. …

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Increase website traffic organically (using long tail keywords)

Long tail keywords are more specific keywords or phrases. For example “affordable Bluetooth headphones” is a long tail keyword. In essence, you are taking the primary keyword “headphones” and expanding on it. Why Should You Use Long Tail Keywords? You are probably thinking, using long tail keywords will narrow down my reach, and limit potential customers. …

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Top 3 reasons why businesses buy (but don’t use) website personalization tools

Over the last ten years, website personalization has been one of the driving factors in website redesigns. In fact, over 70% of website redesigns we were involved in listed personalization as one of the core reasons why they initiated the redesign.  So if personalization is so important, why are so many personalization tools collecting dust? …

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6 Reasons why marketing automation implementations fail

Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different.  That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail:  1. …

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