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Top 3 reasons why businesses buy (but don’t use) website personalization tools

Digital Marketing, Website / By

Over the last ten years, website personalization has been one of the driving factors in website redesigns. In fact, over 70% of website redesigns we were involved in listed personalization as one of the core reasons why they initiated the redesign.  So if personalization is so important, why are so many personalization tools collecting dust? …

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6 Reasons why marketing automation implementations fail

Advertising, Content Marketing, Digital Marketing, Email Marketing, SEM, SEO, Social Media, Website / By

Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different.  That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail:  1. …

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