Website Archives - Page 6 of 6

May 2 2017December 29, 2021

Website heading elements (H1 through H6) do matter so use them correctly

Digital Marketing, SEM, SEO, Website / By Evolving Digital

Heading elements give a web page a hierarchical structure; therefore, they are vital for user experience and accessibility reasons. The good news is that most modern websites and CMSs (content management systems) enforce proper heading elements (h1, h2, h3, etc.). However, none of them are bulletproof, so you have to double check your web pages. …

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Apr 24 2017December 29, 2021

Increase website traffic organically (using long tail keywords)

Digital Marketing, SEO, Website / By Evolving Digital

Long tail keywords are more specific keywords or phrases. For example “affordable Bluetooth headphones” is a long tail keyword. In essence, you are taking the primary keyword “headphones” and expanding on it. Why Should You Use Long Tail Keywords? You are probably thinking, using long tail keywords will narrow down my reach, and limit potential customers. …

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Apr 7 2017December 29, 2021

Are content management systems still relevant?

Digital Marketing, Website / By Evolving Digital

The short answer is yes, but less and less so; for the most part CMSs are still focusing on web content. In other words, the best and more polished features are still closely linked to the web. This is expected because CMSs have managed websites and web content since the early ’90s, so that’s over …

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Mar 31 2017December 29, 2021

Top 3 reasons why businesses buy (but don’t use) website personalization tools

Digital Marketing, Website / By Evolving Digital

Over the last ten years, website personalization has been one of the driving factors in website redesigns. In fact, over 70% of website redesigns we were involved in listed personalization as one of the core reasons why they initiated the redesign. So if personalization is so important, why are so many personalization tools collecting dust? …

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Mar 27 2017December 29, 2021

6 Reasons why marketing automation implementations fail

Advertising, Content Marketing, Digital Marketing, Email Marketing, SEM, SEO, Social Media, Website / By Evolving Digital

Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different. That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail: 1. …

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