When you see a Louis Vuitton handbag with a price tag of thousands of dollars, you might wonder what makes it so special compared to a $50 handbag. Is it the style? The quality? It’s neither. It’s the experience that Louis Vuitton offers its customers. The brand creates a sense of exclusivity and belonging, making …
Experience Marketing – Sell Experiences (Not Things) Read More »
Selling online has never been easier with the emergence of Shopify and other e-commerce platforms. You no longer need technical or web design skills to start an e-commerce website. Excellent news for most entrepreneurs and small business owners, but naturally, as the barrier to entry decreases the market saturation increases. Since it’s relatively easy to create a …
Digital Marketing trends come and go, but some things never change. Visual content always outperforms text, regardless of the marketing channel. Yes, visual content requires a little more work, but your efforts will undoubtedly pay off with greater reach and engagement numbers. Here are some visual content types you should consider in your next marketing campaign: …
Data is playing an increasingly important role, to the point where it’s unimaginable to think of a marketing effort that was conceived without data. However, while the availability of data is one of the best things to happen in marketing, it does present some challenges – paralysis by data analysis being one of them. Here are …
You cannot deliver a great customer experience without first having a deep understanding of your customers, and with Google Tag Manager you can collect valuable data and get a full insight into your customer’s journey. If you are new to GTM, here are just a few use cases to help you understand how many organizations …
Get insight into your customer’s journey with Google Tag Manager Read More »
Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the landing page conversion rate can result in a significant increase in leads and sales. All Businesses Needs To Use Landing Pages All successful marketing campaigns are laser-focused. Therefore, each campaign should have a …
Increase your sales (and conversion rate) with Landing Pages Read More »
When a Website is due for a Redesign should not be driven by time, but technology, usability, and how critical the Website is to your business. With that in mind, here are some important questions that will help you determine if you need a Redesign. 1. Is Your Website Easy To Use? Probably the most …
Open Source Content Management Systems (CMSs) have continued to grow in popularity, and now more than 50% of all Websites are using an Open Source CMS such as WordPress, Drupal, Joomla, Magento, etc. Open Source critics will tell you that their popularity is solely due to the license type (free license), and the fact that …
Benefits of using an open source content management systems Read More »
Heading elements give a web page a hierarchical structure; therefore, they are vital for user experience and accessibility reasons. The good news is that most modern websites and CMSs (content management systems) enforce proper heading elements (h1, h2, h3, etc.). However, none of them are bulletproof, so you have to double check your web pages. …
Website heading elements (H1 through H6) do matter so use them correctly Read More »
Long tail keywords are more specific keywords or phrases. For example “affordable Bluetooth headphones” is a long tail keyword. In essence, you are taking the primary keyword “headphones” and expanding on it. Why Should You Use Long Tail Keywords? You are probably thinking, using long tail keywords will narrow down my reach, and limit potential customers. …
Increase website traffic organically (using long tail keywords) Read More »
