Digital Marketing

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Everything You Need To Know About Google’s “Local Services Ads”

We see Google Ads every day in our search results, so we are very familiar with them, but Google has just introduced a different kind of advertising, “Google Local Services Ads.” How is this new ad different from traditional Google ads? Should you try them for your business? How much should you expect to pay? …

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The End Of Retargeting Ads (And Third-Party Cookies)?

Third-party cookies have been the bedrock of retargeting ads for over a decade now, with Facebook, Google, and Amazon all using them for their retargeting ads. Retargeting Ads If you are not familiar with retargeting ads, they are online ads targeting consumers based on their previous internet behavior. For example, suppose a customer abandoned a …

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Why Being “First” Is Overrated

Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first – new product, new service, new market, etc? Moving quickly and striving to establish your business as the ‘go-to’ product/solution in a new market (or niche) definitely …

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The Best Marketing Tech Of 2021 (A Comprehensive Guide)

Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …

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Poker chips on the table

Making Big Marketing Bets

There is usually a lot of excitement around a new digital marketing channel or a platform. Everyone is talking about it, so many marketers and business owners naturally start thinking about using it to promote their ownproduct or service. We’ve recently seen this with Virtual Reality, Augmented Reality, and social media channels like TikTok. Do you …

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Your Complete Guide To Hosting A Great Webinar

Over the last ten years, webinars (web conferences) have proven extremely valuable as a lead generation tool. In fact, it’s hard to think of a tech company that is not using them to demonstrate their software/solution, and eventually converting that attention into free-trials and paid customers.  On the other hand, most (non-tech) small businesses and …

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How To Grow Your Business With Email Marketing

Email is still as relevant today as it was 20 years ago, and while more and more bad emails are ending up in a spam folder, great emails are still finding their way to customers.  As various digital channels gain prevalence (e.g., social media), it’s easy to downgrade email marketing’s importance and effectiveness. Declining open …

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Marketing Will Make Your Sales Team Better (Or Worse)

The success or failure of your business is closely linked to sales numbers, so naturally, you pay close attention to it. However, marketing is the fuel that powers sales, so without a great marketing team, you cannot have a great sales team.  Of course, the quality of your product/service/offering will make your sales and marketing …

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Confused and frustrated customer

You Are Confusing Your Customers (How To Fix It)

No business intentionally tries to confuse its customers. Still, it happens frequently, and often without the owner, CEO, or leadership team noticing, because “confused customers” are never the result of a single action, but the result of many small and incremental steps.  For example, trying to serve every possible customer need is often the first …

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Why Experts Have To Write Your Company’s Blog Posts

Today, most businesses understand the benefits of content marketing, so content is abundant online. Any topic you can imagine, any interest you have, or any problem you are trying to solve – there are millions of blog posts written to address your specific question or need. Just Google a handful of topics, and you will …

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