It’s no secret that content marketing does a tremendous job of bringing organic traffic to the website; hence, why so many businesses have blog posts on their website. However, the reality is, most of those blog posts are underperforming – not attracting enough leads to the business. So why are they underperforming, and more importantly, what …
How to Fix Your Blog Posts (Strategy, Tips, And Examples) Read More »
When looking for hosting options for your website, it’s easy to place too much emphasis on cost, space/storage, free email, and even a free website because these are familiar benefits that we all understand. So naturally, hosting companies display those benefits prominently in their plans. However, while important, these are not the most important factors …
How To Choose The Best Hosting Environment For Your Website Read More »
We see Google Ads every day in our search results, so we are very familiar with them, but Google has just introduced a different kind of advertising, “Google Local Services Ads.” How is this new ad different from traditional Google ads? Should you try them for your business? How much should you expect to pay? …
Everything You Need To Know About Google’s “Local Services Ads” Read More »
Third-party cookies have been the bedrock of retargeting ads for over a decade now, with Facebook, Google, and Amazon all using them for their retargeting ads. Retargeting Ads If you are not familiar with retargeting ads, they are online ads targeting consumers based on their previous internet behavior. For example, suppose a customer abandoned a …
The End Of Retargeting Ads (And Third-Party Cookies)? Read More »
Being first to the market is often seen as a competitive advantage, but how real is this competitive advantage? For example, do you really have to be first – new product, new service, new market, etc? Moving quickly and striving to establish your business as the ‘go-to’ product/solution in a new market (or niche) definitely …
Great marketing is a combination of art and science. Art, because creativity is always the starting point of a great marketing campaign. Andscience, to help you plan, implement, analyze, and replicate campaigns. This post will cover the science part of marketing and includes essential digital marketing channels such as Website, Social Media, Email Marketing, SEO, …
The Best Marketing Tech Of 2021 (A Comprehensive Guide) Read More »
There is usually a lot of excitement around a new digital marketing channel or a platform. Everyone is talking about it, so many marketers and business owners naturally start thinking about using it to promote their ownproduct or service. We’ve recently seen this with Virtual Reality, Augmented Reality, and social media channels like TikTok. Do you …
Over the last ten years, webinars (web conferences) have proven extremely valuable as a lead generation tool. In fact, it’s hard to think of a tech company that is not using them to demonstrate their software/solution, and eventually converting that attention into free-trials and paid customers. On the other hand, most (non-tech) small businesses and …
Email is still as relevant today as it was 20 years ago, and while more and more bad emails are ending up in a spam folder, great emails are still finding their way to customers. As various digital channels gain prevalence (e.g., social media), it’s easy to downgrade email marketing’s importance and effectiveness. Declining open …
The success or failure of your business is closely linked to sales numbers, so naturally, you pay close attention to it. However, marketing is the fuel that powers sales, so without a great marketing team, you cannot have a great sales team. Of course, the quality of your product/service/offering will make your sales and marketing …
Marketing Will Make Your Sales Team Better (Or Worse) Read More »
