Digital Marketing

AR example on an iPad

Apple’s ARKIT – Augmented reality experience on IOS

Digital Marketing, Product Management / By

What is it? ARKit is an Augmented Reality development framework that allows Developers to easily create augmented reality experiences for Mobile devices (iPhone and iPad). ARKit provides developers with: Fast and stable motion tracking Plane estimation with basic boundaries Ambient lighting estimation Scale estimation Support for Unity, Unreal, SceneKit Xcode app templates Different ARKit Layers: …

Apple’s ARKIT – Augmented reality experience on IOS Read More »

Drupal, Magento, WordPress and Joomla logos

Benefits of using an open source content management systems

Digital Marketing, Website / By

Open Source Content Management Systems (CMSs) have continued to grow in popularity, and now more than 50% of all Websites are using an Open Source CMS such as WordPress, Drupal, Joomla, Magento, etc. Open Source critics will tell you that their popularity is solely due to the license type (free license), and the fact that …

Benefits of using an open source content management systems Read More »

Man with glasses looking at charts

Growth hacking (marketing) for small businesses

Digital Marketing, Growth Strategy, Product Management / By

It’s easy to dismiss “Growth Hacking” as a marketing buzzword. However, it’s now been around long enough for most businesses to take it seriously.  “Growth Hacking” started entering the mainstream around 2013 and is showing no signs of slowing down. These days it seems like Startups and Growth Hacking are related, and it’s hard to …

Growth hacking (marketing) for small businesses Read More »

Illustration of Geo targeting

Increase engagement with geo-targeting ads

Advertising, Digital Marketing / By

We have all heard Real estate agents’ mantra “Location, Location, Location”. Location matters in real estate and online advertising. Especially if you are selling a niche product or service that will only appeal to a smaller market subgroup – typically a good candidate for Geo-targeting Ads. So what are Geo-targeting Ads? Geo-targeting Ads allow you to …

Increase engagement with geo-targeting ads Read More »

Image of a HTML code

Website heading elements (H1 through H6) do matter so use them correctly

Digital Marketing, SEM, SEO, Website / By

Heading elements give a web page a hierarchical structure; therefore, they are vital for user experience and accessibility reasons. The good news is that most modern websites and CMSs (content management systems) enforce proper heading elements (h1, h2, h3, etc.). However, none of them are bulletproof, so you have to double check your web pages. …

Website heading elements (H1 through H6) do matter so use them correctly Read More »

"Keywords" in big bold font

Increase website traffic organically (using long tail keywords)

Digital Marketing, SEO, Website / By

Long tail keywords are more specific keywords or phrases. For example “affordable Bluetooth headphones” is a long tail keyword. In essence, you are taking the primary keyword “headphones” and expanding on it. Why Should You Use Long Tail Keywords? You are probably thinking, using long tail keywords will narrow down my reach, and limit potential customers. …

Increase website traffic organically (using long tail keywords) Read More »

Magnifying glass

Top 3 reasons why businesses buy (but don’t use) website personalization tools

Digital Marketing, Website / By

Over the last ten years, website personalization has been one of the driving factors in website redesigns. In fact, over 70% of website redesigns we were involved in listed personalization as one of the core reasons why they initiated the redesign.  So if personalization is so important, why are so many personalization tools collecting dust? …

Top 3 reasons why businesses buy (but don’t use) website personalization tools Read More »

business woman holding her face

6 Reasons why marketing automation implementations fail

Advertising, Content Marketing, Digital Marketing, Email Marketing, SEM, SEO, Social Media, Website / By

Automation is beneficial when it pushes to enhance established processes and helps organizations be more efficient. At minimum ‘automation’ must expedite and simplify the process, and marketing automation is no different.  That being said, we have seen a number of failed marketing automation implementations, and here are the six biggest factors why they fail:  1. …

6 Reasons why marketing automation implementations fail Read More »

Magnifying glass

The current state of affiliate marketing

Advertising, Digital Marketing, Growth Strategy / By

These days everyone associates affiliate marketing with online, but affiliate marketing existed before the world wide web was invented in 1989. It was as simple as your local shop owner giving you a discount for referring a friend or a family member.  Affiliate marketing as we know it kicked off with the dot-com bubble in …

The current state of affiliate marketing Read More »

Scroll to Top