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Website Optimization For Small Businesses

Irrespective of how great your website designer or implementor is, it is impossible to predict all aspects of visitor/customer behavior from the start.   Even after extensive research, analysis, strategy, design, and implementation a new website is only half baked. You need real visitor and customer data to truly understand if your website is meeting it’s …

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4 (Free) Website Audit Tools That Everyone Should Use

In many ways, Website Audits are like Physical Exams. Most people don’t look forward to them, but they are essential in providing you information on your website’s health.  Since technology is changing every day, your website has to change with it. Running your site through audit tools is one of the easiest ways to ensure …

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How To Set Website Goals (With Examples)

Your website is no different from any other critical aspect of your business. It should have well-thought-out S.M.A.R.T goals that have a real impact on your business. If your current website is not helping you attract and convert leads into customers, then your site is underutilized – often the result of poorly defined goals, or …

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4 Essential website metrics you have to follow (and Understand)

For many of you, Google Analytics or any other analytics platform can be overwhelming because of the amount of data available, the terminology used, and also knowing which specific metrics to focus on can be confusing.  Also, not all data is created equal; some metrics are crucial, some metrics are helpful, and some metrics are …

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8 Simple Steps to Improve Your website content (and SEO)

Great website content is always there (day and night) to promote your business, collect leads, answer questions, and collect valuable customer information. Also, great content has lasting value, because it will drive traffic (leads) to your website for years to come. Related: How A Great Website Benefits Your Business With that in mind, website content needs …

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Analyze, Optimize, and Improve your website with hotJar (visitor recording Tool)

Most businesses use Google Analytics to track website analytics, but that is the minimum requirement. While Google Analytics is great, it doesn’t give you a complete picture of your visitors, and how they are interacting with your website. For example, “Which area of the page are they focusing on?”, “Are they having issues navigating from …

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How to grow your startup organically (and why it’s difficult)

Growing a startup is challenging, but also extremely rewarding. In this post, we will focus on organic (not paid) growth. Also, we will touch on a few key advantages and disadvantages of this strategy.  Organic Growth (The Early Days) In the early days of search (e.g. Google Search), simple SEO/Optimization/Content Marketing tactics were enough to …

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A comprehensive guide to lead generation and nurturing for small businesses

All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead generation can be intimidating because it’s full of technical jargon which is hard to comprehend if you are not in the digital marketing space. This post will cover how we think about lead …

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Improve your landing page, website, ad, and newsletter with great typography

Most of us know good typography when we see it because it just feels right;  everything on the page or screen looks to be in harmony, and nothing looks out of place. With that in mind, how do you utilize great typography in your next marketing material, landing page, website, ad, or newsletter? It All …

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How to improve your website forms (and get more conversions)

You did a lot of hard work attracting potential customers to your website, so don’t drop the ball in the final and most crucial step (conversion). Forms play a vital role in converting leads into customers, so you must give them the appropriate level of attention. Here are 4 simple tips to improve your conversion …

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