Your website is no different from any other critical aspect of your business. It should have well-thought-out S.M.A.R.T goals that have a real impact on your business. If your current website is not helping you attract and convert leads into customers, then your site is underutilized – often the result of poorly defined goals, or …
For many of you, Google Analytics or any other analytics platform can be overwhelming because of the amount of data available, the terminology used, and also knowing which specific metrics to focus on can be confusing. Also, not all data is created equal; some metrics are crucial, some metrics are helpful, and some metrics are …
4 Essential website metrics you have to follow (and Understand) Read More »
Great website content is always there (day and night) to promote your business, collect leads, answer questions, and collect valuable customer information. Also, great content has lasting value, because it will drive traffic (leads) to your website for years to come. Related: How A Great Website Benefits Your Business With that in mind, website content needs …
8 Simple Steps to Improve Your website content (and SEO) Read More »
Most businesses use Google Analytics to track website analytics, but that is the minimum requirement. While Google Analytics is great, it doesn’t give you a complete picture of your visitors, and how they are interacting with your website. For example, “Which area of the page are they focusing on?”, “Are they having issues navigating from …
Analyze, Optimize, and Improve your website with hotJar (visitor recording Tool) Read More »
Growing a startup is challenging, but also extremely rewarding. In this post, we will focus on organic (not paid) growth. Also, we will touch on a few key advantages and disadvantages of this strategy. Organic Growth (The Early Days) In the early days of search (e.g. Google Search), simple SEO/Optimization/Content Marketing tactics were enough to …
How to grow your business organically (and why it’s difficult) Read More »
All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead generation can be intimidating because it’s full of technical jargon which is hard to comprehend if you are not in the digital marketing space. This post will cover how we think about lead …
A comprehensive guide to lead generation and nurturing for small businesses Read More »
Most of us know good typography when we see it because it just feels right; everything on the page or screen looks to be in harmony, and nothing looks out of place. With that in mind, how do you utilize great typography in your next marketing material, landing page, website, ad, or newsletter? It All …
Improve your landing page, website, ad, and newsletter with great typography Read More »
You did a lot of hard work attracting potential customers to your website, so don’t drop the ball in the final and most crucial step (conversion). Forms play a vital role in converting leads into customers, so you must give them the appropriate level of attention. Here are 4 simple tips to improve your conversion …
How to improve your website forms (and get more conversions) Read More »
Google Analytics is still the gold standard of web analytics because it is flexible and feature-rich. For example, it has enough complex features to satisfy large organizations, and is simple enough for most small businesses. While Google Analytics is an excellent solution for most, and we recommend it to most of our clients, there are …
When you should use open-source web analytics (and not google analytics) Read More »
Understanding different generations (Baby Boomers, Millennials, Gen X, or Gen Z), how they interact with brands, and how they make purchasing decisions is a crucial factor in marketing; the more targeted and relevant your marketing is, the more leads and sales it will drive to your business. In this post, we will focus on Generation …
Marketing to generation z (what you need to know) Read More »
