We make more and more decisions by using data, and this trend will only continue to grow because data-driven decisions typically outperform other types of decision making. However, to make good decisions, you need good data. We will focus on website analytics in this post, but the same applies to other forms of analytics. Most people track …
How to spot bot (non-human) traffic on your website Read More »
Call-to-actions (CTAs) often don’t get the attention they deserve, but they are arguably one of the most important aspects of your website or marketing campaign. If you are in the business of selling products or services, how effective you are at converting potential customers into paying customers is often the difference between a healthy business and a business …
Businesses and organizations that foster strategic thinking always outperform their competition, and the reason is quite simple – they innovate more. You cannot innovate if you’re only focused on day-to-day tasks and short-term goals. Innovation requires creativity and long-term thinking; therefore, if you encourage strategic thinking and involve everyone in the process, you are consequently …
How strategic thinking will drive innovation in your business Read More »
Facebook has been around for over 10 years now, and while many people will automatically associate Facebook with controversy (privacy, fake news, etc.) it’s still the most popular social media platform and will continue to be so for the foreseeable future. Ignoring Facebook or treating it as an afterthought is foolish, because your customers are …
In one of our previous articles, we discussed that email marketing outperforms many marketing channels, and consistently delivers a high ROI. However, this is only the case if your email marketing campaign is well planned, executed, and most importantly conversational. Blasting your contacts (customers/subscribers) with the same generic messaging or promotional material is called “spam”; therefore, …
We often use the term “online brochure” to describe websites which look like a brochure. For the most part, these websites have a home page, a few more pages describing the business, and contact information. This type of business website was adequate 20 years ago when the internet was in its infancy, but not anymore. These days …
How to turn your website into a marketing machine Read More »
Affiliate marketing spending is increasing every year with no signs of slowing down. We often get asked by business owners and marketers if affiliate marketing works; there is no doubt that affiliate marketing can boost your sales. However, the right question to ask is “Will affiliate marketing work for my business?”. What is affiliate marketing? …
How to boost your sales with affiliate marketing Read More »
Most of us have been flooded with GDPR (privacy update) emails, so what exactly is GDPR? Why is everyone sending these emails? How does GDPR affect you? We will try to answer these questions, and more. It is no secret that most companies collect customer data because the more you know about someone, the better your …
GDPR 101 – what you need to know about the latest privacy regulations Read More »
Many business owners and marketers find it challenging to write a marketing plan because they think they have to outline every possible scenario and every step imaginable. This is not true; a marketing plan doesn’t have to be extensive or address every likely situation. In fact, the longer the marketing plan is, the harder it …
How to create the foundation for a great “marketing plan” (4 questions) Read More »
In simple terms, PageRank is Google’s search algorithm, and it is the core technology behind search results. In essence, it is the technology that determines which websites to list on the first page, which to list on the second, third, and so on. To have a chance of ranking anywhere near the first page in …
How to rank higher in google search (demystifying pagerank) Read More »
