When presented with a problem, most of us are quick to offer a solution without really understanding the problem. This is common in everyday life, so it shouldn’t be a surprise that it is prevalent in business as well. However, great business leaders, advisors, and consultants are careful to ask the right questions and never jump …
Using “5 ways” to solve important business problems Read More »
One of the main reasons why digital marketing has grown in popularity is because of the amount of data that can be collected and analyzed. Gone are the days when a marketing budget could be spent on campaigns which cannot be tracked, or ROI cannot be calculated. Embrace Data Today, we have all the necessary tools …
If you haven’t read our previous post “Why every business needs a growth strategy” we recommend you take a few minutes to read it first. It covers the basics, and why continuous and sustainable growth only comes to those who plan for it. To get back to the main topic, what do all great growth strategies have …
What do all great growth strategies have in common? Read More »
Google just rolled out a mobile-first indexing change, and in our opinion, this is the most significant change we’ve seen in years. It is no secret that Google has been modifying their search over the years to transition from mostly desktop searches to mostly mobile searches, and mobile-first indexing is probably the biggest change so far. …
Google’s mobile-first indexing change is a must read! (SEO) Read More »
Advertising budgets in the auto industry can be astronomical, and in the industry where an automaker like Volkswagen can spend $6.6 billion a year on advertising*, how is Tesla able to generate more publicity by spending only $66.5 million (1% of the Volkswagen’s budget)? For one, Tesla doesn’t spend any marketing funds on traditional advertising …
Statistics tell us that most small businesses stay small, and while there are many reasons why this is the case, not having a growth strategy or having an inadequate growth strategy is one of the reasons. Train your brain to think ‘long-term’ Many business owners are too busy fighting everyday fires to focus on growth …
Why you need a growth strategy to expand your business (example included) Read More »
The temptation is always there to take shortcuts, especially when we’re facing difficult and time-consuming tasks like building a social media following. It’s natural to feel frustrated when growth seems slow, and some businesses, eager for quick success, fall prey to online ads: At first glance, these offers might seem tempting. After all, the prospect of …
The goal of every marketing automation solution is to automate repetitive tasks and give your organization the tools to manage marketing efforts (campaigns and channels) effectively. As we will discuss in this post, there are many benefits in automating marketing efforts, but there are also significant challenges that need to be addressed. Let’s start with …
World Wide Web has been around for a while now, so most businesses understand that they need to have a website. However, many companies fail to realize that a website is not just a static brochure or a flyer describing their business. Your website is a living, breathing thing. It needs constant attention – fresh content, layout …
You should always have a prospective buyer/customer in mind. For example, when redesigning your website, you are not redesigning it for yourself, you’re redesigning it for your customers. Your personal opinions, and what you think is best, should always come second to what your customers need, want, and expect. The same principle applies to all …
Buyer personas: What are they, and how they can boost your sales? Read More »
