Cyber Monday sales continue to rise every year, and according to Adobe analytics Cyber Monday sales hit a record $7.9 billion this year (2018) – this is almost a 20% increase from last year. Cyber Monday Surpassed Black Friday sales Of course, shopping online is more convenient, but that doesn’t tell the full story. Many …
Google Analytics is still the gold standard of web analytics because it is flexible and feature-rich. For example, it has enough complex features to satisfy large organizations, and is simple enough for most small businesses. While Google Analytics is an excellent solution for most, and we recommend it to most of our clients, there are …
When you should use open-source web analytics (and not google analytics) Read More »
Understanding different generations (Baby Boomers, Millennials, Gen X, or Gen Z), how they interact with brands, and how they make purchasing decisions is a crucial factor in marketing; the more targeted and relevant your marketing is, the more leads and sales it will drive to your business. In this post, we will focus on Generation …
Marketing to generation z (what you need to know) Read More »
If you’re running a business in 2026 and realize you need serious help with your online presence, you probably already know the headline: a great digital marketing expert can transform your growth — and a mediocre one can quietly burn through six figures with almost nothing to show for it. This guide walks through how …
Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, Google+, the options are plentiful. And this list will keep getting bigger, so how do you decide which platform (channel) is right for your business? Let’s start by saying this; you should never jump on a social media platform because it’s getting “popular” or because you don’t want …
Which social media platform should you focus on? Read More »
Conversion rate often gets discussed in the same light with all the other website metrics, but if you are running a successful e-commerce website, then you know that conversion rate numbers are second to none. Why is the conversion rate so important? Let’s look at an example to illustrate the importance of the conversation rate …
The importance of conversion rate to your bottom line Read More »
When it comes to digital marketing, early adaptors typically win, so staying ahead of the latest trends is crucial, and more importantly, is your best weapon in staying ahead of your competition. Here are the top 7 digital marketing trends you should embrace in 2019: 1. Live Video The sense of being present can only be achieved …
7 digital marketing trends you need to embrace in 2019 Read More »
Boosting your social media posts has almost become a necessity in ensuring you get your message across to your target audience. In the world where social media platforms make their money from advertising, it is no surprise that Facebook, Instagram, and LinkedIn want businesses like yours to pay for posts. While this was not exactly …
The “pay-to-play” trend in social media (is it a bad thing) Read More »
These 3 tips would apply to any strategy, so while we are focusing on marketing strategy in this post, the same 3 tips will apply to business strategy, growth strategy, digital strategy or organization-wide strategy. 1. Strategy Is Never Rigid We love Mike Tyson’s quote “Everyone has a plan ’till they get punched in the …
3 simple tips that will improve your marketing strategy Read More »
It is no secret that Twitter is full of noise, and in many instances, this noise is caused by Twitter accounts that focus on churning out as many tweets as possible, rather than focusing on quality. This degrades the Twitter experience for all of us and is the best way to get unfollowed or muted on Twitter. …
5 sure Ways to get unfollowed or muted on twitter Read More »
