Online advertising can be intimidating if you don’t understand different advertising compensation methods and how they are calculated. Here is a quick guide on the most popular methods: Cost-per-click (CPC) Used to calculate the cost per click (e.g. Google AdWords) CPC = Advertising Cost / Number of Ad Clicks Example: $2,000 / 80 = $25 …
Advertising Compensation methods: CPC, CPA, CPM, CPL, and CPI Read More »
Gartner forecast* projects wearable devices to exceed 300 million in sales just this year (2017), proving how popular wearable devices are, and how big the marketing opportunity is. If you are not familiar with the term, a wearable device is any technology worn by humans. For example Apple Watch, Fitbit, Google Glasses, etc. So from …
Wearable devices: marketing opportunities and Challenges Read More »
Most consumers use categorization to narrow down vast product options into something more manageable. This is especially true in mature industries where products and services are often very similar – not easily distinguishable. How you position your brand and business, and how customers categorize you is one of the most important aspects of branding and …
Influencer marketing popularity is closely linked to social media, as it gave influencers a direct line of communications to their audience, fans, followers, etc. And while influencer marketing has been around for decades, many still associate influencer marketing with celebrity endorsements – which is in many ways very different to influencer marketing. Kim Kardashian may …
In simple terms, Customer Lifetime Value is the financial value of your customer during their entire relationship with your business. You can think of it as an upper value of what your company would be prepared to spend on acquiring a new customer. In marketing, knowing your customer’s lifetime value is extremely important because it …
Customer lifetime Value 101: how much is your Customer worth to your business? Read More »
When you see a Louis Vuitton handbag with a price tag of thousands of dollars, you might wonder what makes it so special compared to a $50 handbag. Is it the style? The quality? It’s neither. It’s the experience that Louis Vuitton offers its customers. The brand creates a sense of exclusivity and belonging, making …
Experience Marketing – Sell Experiences (Not Things) Read More »
Selling online has never been easier with the emergence of Shopify and other e-commerce platforms. You no longer need technical or web design skills to start an e-commerce website. Excellent news for most entrepreneurs and small business owners, but naturally, as the barrier to entry decreases the market saturation increases. Since it’s relatively easy to create a …
Being knowledgable in different areas is great, but not when it comes to content marketing because most customers are not looking for “general” content. Most customers are looking for something specific. For example, you don’t need “dog food”, you need “dog food for large breeds”. We can make our search for dog food even more …
Specialize and your content marketing will result in more leads and customers Read More »
Setting any type of budget can be tricky, especially in marketing, because marketing is not an exact science. However, that’s not an excuse for not having a budget. In fact, it’s hard to imagine an executive or a business owner approving a plan without understanding the associated costs. At Evolving Digital we typically start with an …
How to set a budget for a marketing campaign (example included) Read More »
In a world where most kids are playing video games, LEGO is still loved and only continues to grow in popularity and revenue – surpassing Mattel as the biggest toy company in the world. What is even more impressive is that it achieved this with a LEGO brick design which remained relatively unchanged over the …
