Expiring content can create urgency, which is hard to replicate with other types of content. This is just one of the reasons why social media platform Snapchat is quickly gaining popularity with marketers. For more information see: Social Media Marketing with Snapchat How are brands and marketers using expiring content? MTV is by far the most recognizable …
Digital marketing trends – expiring social content Read More »
As mentioned in our previous post (Why Email Marketing Still Matters), email marketing will outperform many marketing channels, and consistently deliver a high ROI. With that in mind, which metrics are vital in ensuring your email marketing efforts are effective? Conversion Rate Summary: The percentage of users who complete the desired action. For example, made a purchase, completed …
Because Snapchat is so new and different compared to other social media platforms, it is still behind Facebook, Twitter, Youtube, and Instagram regarding marketing spend. However, Snapchat is gaining popularity with marketers due to its impressive user and engagement numbers. Snapchat by numbers 173 million daily active users In the US alone, Snapchat reaches 41% of consumers between the …
Meetings are not immune to the latest trends; for example, some meeting organizers provide entertainment (icebreaker), encourage walking meetings, and set their meeting duration in seconds. These are all trends, so rather than focusing on trends, let’s get to the core of what really matters. What are the core ingredients for a productive meeting: 1. …
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Writing content is hard. There are no shortcuts, and if copywriting is not your profession you will invest a lot of time and energy into it, so should you aim for quality or quantity? An easy answer is just to say “always focus on quality”. However, we don’t live in a Utopia, and most organizations …
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The sense of being present can only be achieved by live video, and this is just one of many reasons why marketers are using live video to promote their brand; Red Bull has mastered live video marketing over the years, but you don’t have to be Red Bull to start live streaming. So where do you …
Digital Marketing trends come and go, but some things never change. Visual content always outperforms text, regardless of the marketing channel. Yes, visual content requires a little more work, but your efforts will undoubtedly pay off with greater reach and engagement numbers. Here are some visual content types you should consider in your next marketing campaign: …
In the US alone, Facebook will have 169 million users by 2018 – this reach is unmatched by any other social media platform. Therefore, Facebook’s Video Ads will keep growing and playing an important role in advertising. With that in mind, here are 5 tips to help you run a successful Ad on Facebook: 1. Think Before …
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In digital advertising, Dayparting is often associated with running pay-per-click ads at specific times of the day, with the goal of achieving the most impressions. With that in mind, when it comes to mobile advertising, knowing average daily impressions by the hour (or time of day) is vital in achieving a good ROI. Average daily …
Why “Dayparting Trends” are vital in mobile advertising Read More »
You are ready to build an App, so which platform should you build on first? The short answer is both. However, most organizations and startups don’t have the resources to build on both platforms simultaneously, so here are some reasons why you should build an iOS App first. Higher ROI While Android has a larger …
Why you should build an iOS app first (and not Android) Read More »
