While it’s true that more and more people are using alternative platforms such as Instagram, Facebook is still as relevant now as it was a few years ago. The sheer numbers that Facebook produces are mind-blowing. How many other platforms in the world have 1.32 billion active users? Just think about that for a second; 1.3 billion is …
Why Facebook has to be included in your marketing plan Read More »
How people connect and interact with each other has radically changed with social media, resulting in increasing focus on social currency – the extent to which consumers share the brand with others as part of their everyday social lives. So what are the six dimensions of social currency? Affiliation – creating a sense of community between customers, …
Data is playing an increasingly important role, to the point where it’s unimaginable to think of a marketing effort that was conceived without data. However, while the availability of data is one of the best things to happen in marketing, it does present some challenges – paralysis by data analysis being one of them. Here are …
You cannot deliver a great customer experience without first having a deep understanding of your customers, and with Google Tag Manager you can collect valuable data and get a full insight into your customer’s journey. If you are new to GTM, here are just a few use cases to help you understand how many organizations …
Get insight into your customer’s journey with Google Tag Manager Read More »
Landing pages are critical in digital marketing because they can make or break your lead generation process. Therefore, even small improvements in the landing page conversion rate can result in a significant increase in leads and sales. All Businesses Needs To Use Landing Pages All successful marketing campaigns are laser-focused. Therefore, each campaign should have a …
Increase your sales (and conversion rate) with Landing Pages Read More »
Are you looking for ways to increase your revenue? Boost your sales? Increase brand awareness? If planned and executed well, Pay-Per-Click Marketing can help you reach these goals. In fact, it is not uncommon for some businesses to contribute most of their sales to PPC Marketing, so the potential is there to improve your bottom …
How to launch a successful PPC campaign with Google Ads Read More »
Content Marketing’s ROI is hard to estimate and calculate, and it doesn’t lead to a direct sale, so why should you spend valuable time on it? This is precisely why many marketing teams have a hard time persuading management to invest in Content Marketing, and by invest, we not only mean money but time. Before …
Build trust and create brand loyalty with content marketing Read More »
Having the right monetization model can mean the difference between a profitable app or a failed venture. It’s no secret that the App market (iOS and Android) is saturated, which is not surprising since the barrier for entry is extremely low – anyone with some development experience can learn to build an Apple or Android …
App Monetization – How to make money with your app (IOS or Android) Read More »
In overcrowded industries, differentiating brands and products becomes much harder. Products are generally becoming more similar and as they do, customers increasingly select based on price. This often results in increased price wars and shrinking profit margins. With that in mind, are price wars inevitable? In most cases price wars can be avoided by revisiting …
When a Website is due for a Redesign should not be driven by time, but technology, usability, and how critical the Website is to your business. With that in mind, here are some important questions that will help you determine if you need a Redesign. 1. Is Your Website Easy To Use? Probably the most …
