Digital Marketing

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Which Social Media Platforms Are Your Customers On? [Infographic]

Digital Marketing, Social Media / By

Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and Snapchat. The options are plentiful, but which social media platform is right for your business? Knowing some basic social media demographics is a good start, more specifically, how the platforms differ from one age group to another. I know it’s easy to paint all social media platforms with …

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How To Successfully Launch A New Product (10 Steps)

Digital Marketing, Growth Strategy, Product Management / By

Do you think great product launches (e.g., Apple, Tesla, Google, and Nike) happen by chance, or does the marketing team carefully orchestrate them? What exactly is happening behind the scenes, and more importantly, what tactics can you learn and implement in your product launch?  In our experience, a lack of preparation is the biggest reason …

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How To Calculate What Your Leads Are Costing You? (Cost-Per-Lead)

Advertising, Digital Marketing, Growth Strategy, SEM, Social Media / By

Most business owners, CEOs, and executives know that lead generation is the lifeblood of their company. However, many don’t know the real cost of each lead; hence they cannot distinguish between a profitable and an unprofitable lead generating channel.  Most businesses do not have unlimited funds, so your lead-generating campaign needs to be measurable, predictable, …

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Learn How To Grow Your Business Like Atlassian

Digital Marketing, Growth Strategy / By

It can be challenging to envision how a growth strategy and digital marketing come together to drive growth. Therefore, in this post, we will use a real-world example (Atlassian – software company) to demonstrate how the right strategy and digital marketing helped propel this startup into a company worth over 30 billion dollars.  Atlassian is an Australian enterprise software company …

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How To Prepare Your Website For The Holiday Season

Digital Marketing, Growth Strategy / By

It is no secret that a great Black Friday, Cyber Monday, and Christmas can transform a company’s fortunes. And considering how reliant we are on the Internet to make purchases, it shouldn’t be a surprise that your website plays an essential role in capitalizing on the holiday season.   Most of the recommendations and tips we …

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Website Optimization For Small Businesses

Digital Marketing, Website / By

Irrespective of how great your website designer or implementor is, it is impossible to predict all aspects of visitor/customer behavior from the start.   Even after extensive research, analysis, strategy, design, and implementation a new website is only half baked. You need real visitor and customer data to truly understand if your website is meeting it’s …

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Why A Content Calendar Is Essential (Template Included)?

Content Marketing / By

As the name suggests, a Content Calendar is used to schedule content distribution across different digital channels. And for most small businesses, these channels are Website, Email, and Social Media (e.g., Facebook, Twitter, Instagram, LinkedIn, etc.). Why You Need A Content Calendar Without a content calendar, your content is likely to be disorganized and not …

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Unique Selling Proposition (What is Truly Unique About Your Business?)

Digital Marketing, Growth Strategy, Product Management / By

Why should a customer pick your business over the competition? When selling a product or service, there has to be a reason why your company is more appealing. In other words, what is your Unique Selling Proposition (USP), Competitive Advantage, or Area of Superiority?  Hoping your product or service will attract customers without having any unique …

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Is Your Business Targeting Professionals? Take Advantage Of LinkedIn Ads

Content Marketing, Social Media / By

With over 600 million users, 64 million decision-makers, and 10 million C-level executives, LinkedIn is a social media powerhouse that cannot be ignored.  In this post, we will cover LinkedIn and its advertising platform. Also, we will outline the pros and cons, important differences (compared to other social media channels), and finally, how to get …

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