Content marketing is very popular these days, with no shortage of “how-to” articles and content marketing experts; even so, we find that most companies do it wrong – when content has no strategy and purpose behind it. When your content doesn’t have a clear strategy behind it, it leads to disorganized content, and more importantly, does …
How To Write Content Marketing That Sells (Using Buyer Decision Process) Read More »
In many ways, Website Audits are like Physical Exams. Most people don’t look forward to them, but they are essential in providing you information on your website’s health. Since technology is changing every day, your website has to change with it. Running your site through audit tools is one of the easiest ways to ensure …
4 (Free) Website Audit Tools That Everyone Should Use Read More »
Is your business experiencing stagnation or decline? You are not alone; many businesses (especially small businesses) struggle to show any significant year-to-year growth. It is no secret that most high-performance companies have a clear growth strategy in place. Simply put, a growth strategy will document your growth ambitions, goals, tactics, and more importantly, make sure …
Do you need to know the strengths and weaknesses of your current and potential competitors? Of course, you do. How else will you know if your product/service is still competitive? Stagnant or declining sales don’t happen overnight, so keeping a pulse on your competition is essential. World-class athletes study their competition carefully because it increases …
When planned and executed correctly, a content marketing strategy can help drive leads and sales to your business for years to come. In fact, many companies we worked with attribute the majority of their growth and lead generation to content marketing. A content marketing strategy focuses on creating, publishing, and sharing content (e.g., website, social …
Your website is no different from any other critical aspect of your business. It should have well-thought-out S.M.A.R.T goals that have a real impact on your business. If your current website is not helping you attract and convert leads into customers, then your site is underutilized – often the result of poorly defined goals, or …
What exactly is Digital Marketing? How does it differ from traditional marketing? Should you try to become an expert? What are some pros and cons? Is it expensive? Does it really work – how can I tell? Digital Marketing Basics Before we go any further let’s separate traditional marketing channels from digital marketing channels. Traditional …
Do You Find Digital Marketing Confusing? Here Are The Basics Read More »
In only a few years, Amazon’s advertising platform has skyrocketed into the PPC (pay-per-click) world. In fact, the only platforms ahead of Amazon are PPC giants Google and Facebook. Is advertising on Amazon a good option for your business? How easy or difficult is it to create an ad campaign? What are some pros and …
Are Amazon ads the right growth opportunity for your business Read More »
For many of you, Google Analytics or any other analytics platform can be overwhelming because of the amount of data available, the terminology used, and also knowing which specific metrics to focus on can be confusing. Also, not all data is created equal; some metrics are crucial, some metrics are helpful, and some metrics are …
4 Essential website metrics you have to follow (and Understand) Read More »
Focusing on non-buyers is not only wasteful in terms of money (marketing budget) but also time and resources. How many times have we seen businesses complain about the quality of their leads, or even worse, spend countless hours chasing the wrong leads? Trying to turn non-buyers into buyers is a sure way to burn through …
Don’t try to turn non-Buyers Into Buyers (Do this Instead) Read More »
