No business intentionally tries to confuse its customers. Still, it happens frequently, and often without the owner, CEO, or leadership team noticing, because “confused customers” are never the result of a single action, but the result of many small and incremental steps. For example, trying to serve every possible customer need is often the first …
You Are Confusing Your Customers (How To Fix It) Read More »
Today, most businesses understand the benefits of content marketing, so content is abundant online. Any topic you can imagine, any interest you have, or any problem you are trying to solve – there are millions of blog posts written to address your specific question or need. Just Google a handful of topics, and you will …
Why Experts Have To Write Your Company’s Blog Posts Read More »
While it’s exciting to talk about growth opportunities outside of Orange County, the reality is that most companies in Orange County can achieve all their growth aspirations locally. You may be skeptical at this point, but let’s look at some numbers to illustrate why Orange County is the envy of many counties, states, and even countries. …
Your competition is promoting their business every day, week, month, and year; consequently, they are adding more and more noise to your market segment – making it very difficult for customers to differentiate one product/service/offering from another. And naturally, the more competitors you have, the higher the noise level. The result of all this noise is …
Getting Through The Noise (Crowded Market Segment) Read More »
Instagram’s popularity is growing every year, and with over 1 billion active users, it’s undoubtedly one of the largest social media platforms in the world. And more importantly, one of the best opportunities to grow your business, if many of your customers are under 40 years of age. The United States has the highest percentage …
How To Advertise On Instagram (A Quick Guide For Beginners) Read More »
The secret has been out for many years now, pay-per-click (PPC) ads are one of the best ways to accelerate growth. Many small businesses and startups have doubled or tripled their business with Facebook, Google, and Instagram ads. So if PPC ads are so great, why are so many businesses failing to see any benefits? PPC …
We’ve all heard business owners, founders, and executives question the value of marketing. And in many cases they have a legitimate reason for doing so; However, saying marketing doesn’t work is like saying “selling” doesn’t work. Of course, it works, but only if you do it right. The Challenge Most businesses we come across do …
Why Your Marketing Isn’t Working For You (And How To Fix It) Read More »
Your website should be your most important digital marketing channel because it is one of the rare channels you have complete control over. And, irrespective if your website is built on top of WordPress, Drupal, or enterprise-level content management systems like Adobe and Sitecore, you have everything you need to make a great website. However, …
5 Step Guide To Converting Website Visitors Into Leads (and Customers) Read More »
Today, most companies employ some level of content marketing into their overall marketing strategy. More specifically, creating, publishing, and distributing content has become the norm – something that most companies do, and most customers expect. However, there is a lot more to content marketing than just creating a blog post and sharing it on social media. …
Important Content Marketing Benefits and Challenges Read More »
Most businesses don’t have the resources to waste money, time, tools, and personnel on ineffective lead generation and marketing campaigns. But this is precisely what many companies do because they don’t analyze how much effort each campaign takes, and more importantly, what impact it has on the business. Being able to analyze and prioritize your efforts …
What Are Your Best and Worse Lead Generation (And Marketing) Tactics? Read More »
