Yelp has been the defacto business directory service for the last 10+ years, but will it continue to dominate? How does Google‘s strong challenge affect Yelp, and more importantly, your business? Yelp’s Early Dominance Yelp certainly didn’t invent user-generated reviews, but they were the first company to bring it to the masses; first in the …
Yelp or Google My Business? Which is more important for your business? Read More »
For many businesses, Google Search is their primary source of traffic, so any algorithm change that impacts results and ranking should be carefully observed and analyzed. Google’s latest algorithm change (“diversity”) is attempting to limit the results/links originating from the same domain. As the name suggests, the idea is to diversify the results and …
Diversity – Google’s latest Search Algorithm Update Read More »
We have all walked into stores, browsed around, and eventually left the store without making a purchase. In the brick and mortar world, this is where a store/business typically loses the lead. However, in the online world, this interaction can be very different, especially if you are using “Google Ads (Adwords) Remarketing” because remarketing allows …
Google re-marketing ads (adWords): A guide for small businesses Read More »
Building a successful YouTube channel in 2026 is not the same game it was five years ago. YouTube now serves 2.7 billion monthly users, and the platform’s algorithm, Shorts format, and AI tools have reshaped what “success” actually looks like — especially for businesses using YouTube as a growth channel rather than a hobby. This …
Most businesses do not become stagnant overnight, and in many cases, this stagnation can last for years, and in some cases decades. Often, business leaders (CEOs, Entrepreneurs, and Business Owners) are in denial because they only associate stagnation with businesses that return the same revenue numbers year after year. However, they fail to acknowledge that …
A Quick Guide To Kick-Starting A “Stagnant” Business Into Growth Read More »
Free-trials have been with us since the early days of direct marketing when consumers were sent products or magazines in the hope of enticing them topurchase (or subscribe) after the trial period ends. Free-trials have certainly evolved since those early days and have become a lot more sophisticated with the emergence of digital marketing. In …
The Power of a free-trial and how it will help you sell more Read More »
Great website content is always there (day and night) to promote your business, collect leads, answer questions, and collect valuable customer information. Also, great content has lasting value, because it will drive traffic (leads) to your website for years to come. Related: How A Great Website Benefits Your Business With that in mind, website content needs …
8 Simple Steps to Improve Your website content (and SEO) Read More »
Most businesses use Google Analytics to track website analytics, but that is the minimum requirement. While Google Analytics is great, it doesn’t give you a complete picture of your visitors, and how they are interacting with your website. For example, “Which area of the page are they focusing on?”, “Are they having issues navigating from …
Analyze, Optimize, and Improve your website with hotJar (visitor recording Tool) Read More »
Growing a startup is challenging, but also extremely rewarding. In this post, we will focus on organic (not paid) growth. Also, we will touch on a few key advantages and disadvantages of this strategy. Organic Growth (The Early Days) In the early days of search (e.g. Google Search), simple SEO/Optimization/Content Marketing tactics were enough to …
How to grow your business organically (and why it’s difficult) Read More »
How To Grow Your Business (and leads) Online. All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. Lead generation, especially online, has evolved over the years into a sophisticated process encompassing all customer touch points – Google Search, Website, Email, and Social Media. Is your lead generation …
