Social media is an essential element of all successful marketing strategies. Simply put, your audience is on social media, so you have to be on social media as well, irrespective of the product or service you are offering. There is no secret to social media, the formula is pretty straight forward: 1) identify your …
Scale (And automate) your social media with buffer Read More »
Email marketing can be extremely effective. However, the success of your email marketing is closely linked to how well you understand and utilize the tool itself. In this post, we will focus on MailChimp, the email marketing automation tool of choice for many small businesses and entrepreneurs. Note: while we are focusing on MailChimp in this post, …
4 simple ways to improve your mailChimp email marketing campaign Read More »
All healthy (growing) businesses have a strong sales pipeline, and more specifically a great lead generation process. For many businesses, online lead generation can be intimidating because it’s full of technical jargon which is hard to comprehend if you are not in the digital marketing space. This post will cover how we think about lead …
A comprehensive guide to lead generation and nurturing for small businesses Read More »
Growth strategies are often counterintuitive. For many, throwing a wide net to catch as many fish (customers) as possible may seem like a good idea. However, the reality is that businesses which widen their product/service offering often don’t see any growth, or even worse, experience a decline. On the other hand, businesses that find the …
Why specialization is essential to business growth Read More »
We are no longer buying unknown products; gone are the days when a salesperson can sell you a product/service you have never heard off. With the emergence of the internet, we have all the information in the world at our fingertips. We can quickly research and compare any product in front of us; therefore, if …
Most products and services are bought (not sold) Read More »
We often mention in our posts that building a strong brand is crucial to growing a business, but expansion can also hurt your brand. The more customers you try to appeal to, the weaker the brand becomes. Here are a few reasons for why this happens, and more importantly how to avoid it. The Risk …
The Augmented Reality (AR) race is well on its way. Companies like Apple, Magic Leap, Google, and Microsoft are working hard to seamlessly bring the digital world into the real world. Without a doubt, AR will transform our everyday interactions; however, there are some challenges which need to be addressed to make the AR experience …
What Marketers and business leaders need to know about augmented reality (AR) Read More »
Cannibalization is a necessary evil in many industries because it is often the only way to innovate and move forward. Selling the same product or service over a long period of time naturally creates stagnation, or even worse, a decline in sales. What Is Cannibalization? If you are not familiar with the term, Cannibalization refers …
Why product / service cannibalization is often necessary Read More »
Most of us know good typography when we see it because it just feels right; everything on the page or screen looks to be in harmony, and nothing looks out of place. With that in mind, how do you utilize great typography in your next marketing material, landing page, website, ad, or newsletter? It All …
Improve your landing page, website, ad, and newsletter with great typography Read More »
You did a lot of hard work attracting potential customers to your website, so don’t drop the ball in the final and most crucial step (conversion). Forms play a vital role in converting leads into customers, so you must give them the appropriate level of attention. Here are 4 simple tips to improve your conversion …
How to improve your website forms (and get more conversions) Read More »
