If you’re running a business in 2026 and realize you need serious help with your online presence, you probably already know the headline: a great digital marketing expert can transform your growth — and a mediocre one can quietly burn through six figures with almost nothing to show for it. This guide walks through how …
Conversion rate often gets discussed in the same light with all the other website metrics, but if you are running a successful e-commerce website, then you know that conversion rate numbers are second to none. Why is the conversion rate so important? Let’s look at an example to illustrate the importance of the conversation rate …
The importance of conversion rate to your bottom line Read More »
We make more and more decisions by using data, and this trend will only continue to grow because data-driven decisions typically outperform other types of decision making. However, to make good decisions, you need good data. We will focus on website analytics in this post, but the same applies to other forms of analytics. Most people track …
How to spot bot (non-human) traffic on your website Read More »
Call-to-actions (CTAs) often don’t get the attention they deserve, but they are arguably one of the most important aspects of your website or marketing campaign. If you are in the business of selling products or services, how effective you are at converting potential customers into paying customers is often the difference between a healthy business and a business …
We often use the term “online brochure” to describe websites which look like a brochure. For the most part, these websites have a home page, a few more pages describing the business, and contact information. This type of business website was adequate 20 years ago when the internet was in its infancy, but not anymore. These days …
How to turn your website into a marketing machine Read More »
Most of us have been flooded with GDPR (privacy update) emails, so what exactly is GDPR? Why is everyone sending these emails? How does GDPR affect you? We will try to answer these questions, and more. It is no secret that most companies collect customer data because the more you know about someone, the better your …
GDPR 101 – what you need to know about the latest privacy regulations Read More »
One of the main reasons why digital marketing has grown in popularity is because of the amount of data that can be collected and analyzed. Gone are the days when a marketing budget could be spent on campaigns which cannot be tracked, or ROI cannot be calculated. Embrace Data Today, we have all the necessary tools …
The goal of every marketing automation solution is to automate repetitive tasks and give your organization the tools to manage marketing efforts (campaigns and channels) effectively. As we will discuss in this post, there are many benefits in automating marketing efforts, but there are also significant challenges that need to be addressed. Let’s start with …
World Wide Web has been around for a while now, so most businesses understand that they need to have a website. However, many companies fail to realize that a website is not just a static brochure or a flyer describing their business. Your website is a living, breathing thing. It needs constant attention – fresh content, layout …
You should always have a prospective buyer/customer in mind. For example, when redesigning your website, you are not redesigning it for yourself, you’re redesigning it for your customers. Your personal opinions, and what you think is best, should always come second to what your customers need, want, and expect. The same principle applies to all …
Buyer personas: What are they, and how they can boost your sales? Read More »
